IBM and Green eMotion Partners Aim to Simplify Electric Vehicle Roaming

Wed Dec 19, 2012 10:30am EST

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First B2B-Marketplace Demonstration to Simplify Charging for Consumers
ARMONK, N.Y.  and BOEBLINGEN,  Germany, Dec. 19, 2012 /PRNewswire/ -- IBM
(NYSE:IBM) today announced a project that will simplify electric vehicle (EV)
charging and payment for consumers, regardless of their location. The
operational demonstration, called the B2B Marketplace will allow energy
providers, car manufacturers, and charging point owners to share and integrate
services on one common IT platform. This will create a network of EV charging
services that are compatible regionally in Europe.   

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In an effort to increase electric vehicle adoption, the B2B Marketplace
demonstration allows drivers to charge their vehicle and pay in any location
across borders and geographies, regardless of their energy provider - an
approach similar to international roaming for mobile phones. This project aims
to allow cross network communication between multiple charging stations and
various utility companies, in any territory. As a result, EV drivers can travel
without the worry of being too far from an allocated charge post or one
supported by their provider.  

Utilities will also benefit, as the IT platform provides interoperable standards
and payment support, reducing potential management issues with financial
settlement and international conversion.  

Part of the Green eMotion project, the initiative is funded by the European
Union with the goal to establish a  Europe-wide infrastructure for electric
vehicles by 2015. This is part of the broader European Recovery Plan to reduce
C02 emissions by 60 percent by the year 2050.

"This marketplace will pave the way for the electromobility mass market in 
Europe. It allows for open access to charging spots throughout  Europe  thus
making the journey with an e-car simple and convenient," said Dr.  Heike Barlag,
Siemens AG, Project Coordinator Green eMotion.

Based on IBM software and IBM SmartCloud Enterprise, the project creates a
scalable open-standards environment that enables manufacturers and service
providers to link their various services according to consumer and industry
requirements. Using analytic software, participants will also have the insight
to develop new or improved services to support more electric vehicles as the
market grows. Green eMotion partners such as Enel, SAP and Siemens developed the
required EV services.

"Green eMotion is spearheading many key developments that have the potential to
reinvent  Europe's complex transportation system and energy infrastructure. For
other countries around the world, there is a lot to be learned from this
initiative," said  Clay Luthy, IBMGlobal Distributed Energy Resource Leader.
"Our goal is to help add a new layer of intelligence to the electric vehicle
market and a new level of convenience to the driver through the Green eMotion
project. We believe the demonstration project will foster innovation and further
transformation across a larger geographical footprint."

IBM is one of 43 partners in  Europe  involved in the Green eMotion project,
including energy providers, electric car manufacturers, as well as cities and
research institutions, working to enable electromobility across  Europe. Similar
to the recently announced project with  ESB Networks  IBM is helping to improve
power grid reliability, encourage EV adoption amongst consumers, and address the
challenges of financial and billing settlement - by combining cloud and analytic

The E-Mobility B2B Marketplace starts in various regions in  Europe. For more
details, visit   

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Fabienne GuildharyDawson
IBM External Relations  
1 (917) 472-3733

Michael Kiess
IBM External Relations (Germany)
49 171 49 21178

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