Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud

Thu Dec 20, 2012 4:01pm EST

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Acquisition Enables Millions of Creative Cloud and Behance Members to Create,
Share, Showcase and Publish Their Work


SAN JOSE, Calif.--(Business Wire)--
Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired
privately held Behance, a leading online social media platform that enables
creatives to showcase and share their work. With over 1 million members, the
acquisition of Behance accelerates Adobe`s strategy to bring great community
features to Creative Cloud, making it the ultimate hub for creatives worldwide.
Adobe Creative Cloud is an industry-defining shift in creative expression and
inspiration, where members can access Adobe`s world-class creative tools and
services and create, publish and share their work across devices, the desktop
and the Web. 

"When we launched Creative Cloud earlier this year, we committed that we would
give members new value on an ongoing basis. Last week, we launched new training
features, file synchronization and sharing capabilities, digital publishing
services and significant updates to a number of our tools, including Photoshop,"
said David Wadhwani, senior vice president and general manager, Adobe. "Behance
will play a key role in Adobe`s efforts to serve the creative world in the years
to come and will accelerate our efforts to enable a more open and collaborative
creative community." 

In the last 30 days, portfolios on Behance-powered sites have received over 90
million views and today there are over 3 million projects hosted on the Behance
platform. 

"We set out to connect the creative world and maximize the exposure that
creatives receive for their work," said Scott Belsky, co-founder and chief
executive officer, Behance. "As creatives rely more on the social Web for
collaboration and opportunity, creative people and teams will benefit from
Behance's community features integrated into the creative process. We're
thrilled to join Adobe and empower creative careers on a global scale." 

For further details on today`s announcement visit David Wadhwani`s blog and
Behance`s blog. 

As well as providing a showcase for creative work across industries and
disciplines, Behance also powers the portfolio display for thousands of other
websites around the Web, including AdWeek, Rhode Island School of Design (RISD)
and The Smithsonian National Design Awards. As Behance has grown, it has evolved
into more than a destination that creatives use to forge connections. Behance
has now become a place where creative professionals also find work and market
their unique skills. Adobe plans to integrate Behance`s community and portfolio
capabilities with Adobe Creative Cloud, allowing members to seamlessly create
content, seek feedback, showcase their work and distribute it across devices. 

Forward-Looking Statements Disclosure

This press release includes forward-looking statements, within the meaning of
the Private Securities Litigation Reform Act of 1995, that are subject to risks,
uncertainties and other factors, including risks and uncertainties related to
Adobe`s ability to successfully integrate the Behance community and capabilities
into Creative Cloud. All statements other than statements of historical fact are
statements that could be deemed forward-looking statements, including statements
regarding: the ability of Adobe to retain Behance`s online community and user
base, to expand the Behance community globally, to deliver tools and services
required by the creative community, and other anticipated benefits of the
transaction to Adobe; any statements of expectation or belief; and any
statements of assumptions underlying any of the foregoing. These risks,
uncertainties and other factors, and the general risks associated with Adobe`s
business, could cause actual results to differ materially from those referred to
in the forward-looking statements. The reader is cautioned not to rely on these
forward-looking statements. All forward-looking statements are based on
information currently available to Adobe and are qualified in their entirety by
this cautionary statement. For a discussion of these and other risks and
uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not
assume any obligation to update any such forward-looking statements or other
statements included in this press release. 

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com. 

© 2012 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo
and Creative Cloud are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other
trademarks are the property of their respective owners.

Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
varios@adobe.com
or
Edelman
Nicole Wasowski, 650-762-2972
nicole.wasowski@edelman.com



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