Oracle Buys Eloqua

Thu Dec 20, 2012 8:00am EST

* Reuters is not responsible for the content in this press release.

REDWOOD SHORES, CA, Dec 20 (Marketwire) -- 
Oracle (NASDAQ: ORCL) today announced that it has entered into an
agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of
cloud-based marketing automation and revenue performance management
software for $23.50 per share or approximately $871 million, net of
Eloqua's cash. Eloqua's modern marketing cloud delivers best-in-class
capabilities to ensure every component of marketing works harder and more
efficiently to drive revenue. 

    The combination of Oracle and Eloqua is expected to create a
comprehensive Customer Experience Cloud offering to help companies
transform the way they market, sell, support and serve their customers.
The combined offering is expected to enable organizations to provide a
highly personalized and unified experience across channels, create brand
loyalty through social and online interactions, grow revenue by driving
more qualified leads to sales teams, and provide superior service at
every touchpoint.

    The Board of Directors of Eloqua has unanimously approved the
transaction. The transaction is expected to close in the first half of
2013, subject to Eloqua stockholder approval, certain regulatory
approvals and other customary closing conditions.

    "Modern marketing practices are driving revenue growth and is a critical
area of investment for companies today," said Thomas Kurian, Executive
Vice President, Oracle Development. "Eloqua's leading marketing
automation cloud will become the centerpiece of the Oracle Marketing
Cloud and is an important addition to the Oracle Customer Experience
offering, which includes the Oracle Sales Cloud, Oracle Commerce Cloud,
Oracle Service Cloud, Oracle Content Cloud and Oracle Social Cloud."

    "Exceptional customer experience starts with knowing your customer's
preferences and delivering a highly personalized buying experience," said
Joe Payne, Chairman and CEO, Eloqua. "Together with Oracle, we expect to
accelerate the pace of the modern marketing revolution and help our
customers transform the way they market, sell, support and serve their

    More information on this announcement is available at

    About Oracle
 Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information about Oracle
(NASDAQ: ORCL), visit

 Oracle and Java are
registered trademarks of Oracle and/or its affiliates. 

    Cautionary Statement Regarding Forward-Looking Statements 

    This document contains certain forward-looking statements about Oracle
and Eloqua, including statements that involve risks and uncertainties
concerning Oracle's proposed acquisition of Eloqua, anticipated customer
benefits and general business outlook. When used in this document, the
words "anticipates", "can", "will", "look forward to", "expected" and
similar expressions and any other statements that are not historical
facts are intended to identify those assertions as forward-looking
statements. Any such statement may be influenced by a variety of factors,
many of which are beyond the control of Oracle or Eloqua, that could
cause actual outcomes and results to be materially different from those
projected, described, expressed or implied in this document due to a
number of risks and uncertainties. Potential risks and uncertainties
include, among others, the possibility that the transaction will not
close or that the closing may be delayed, the anticipated synergies of
the combined companies may not be achieved after closing, the combined
operations may not be successfully integrated in a timely manner, if at
all, general economic conditions in regions in which either company does
business, and the possibility that Oracle or Eloqua may be adversely
affected by other economic, business, and/or competitive factors.
Accordingly, no assurances can be given that any of the events
anticipated by the forward-looking statements will transpire or occur, or
if any of them do so, what impact they will have on the results of
operations or financial condition of Oracle or Eloqua. 

    In addition, please refer to the documents that Oracle and Eloqua,
respectively, file with the U.S. Securities and Exchange Commission (the
"SEC") on Forms 10-K, 10-Q and 8-K. These filings identify and address
other important factors that could cause Oracle's and Eloqua's respective
operational and other results to differ materially from those contained
in the forward-looking statements set forth in this document. You are
cautioned to not place undue reliance on forward-looking statements,
which speak only as of the date of this document. Neither Oracle nor
Eloqua is under any duty to update any of the information in this

    Oracle is currently reviewing the existing Eloqua product roadmap and
will be providing guidance to customers in accordance with Oracle's
standard product communication policies. Any resulting features and
timing of release of such features as determined by Oracle's review of
Eloqua's product roadmap are at the sole discretion of Oracle. All
product roadmap information, whether communicated by Eloqua or by Oracle,
does not represent a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decision. It is intended for information purposes only, and may not be
incorporated into any contract.

    Additional Information about the Merger and Where to Find It
connection with the proposed merger, Eloqua will file a proxy statement
with the SEC. Additionally, Eloqua and Oracle will file other relevant
materials in connection with the proposed acquisition of Eloqua by Oracle
pursuant to the terms of an Agreement and Plan of Merger by and among,
Oracle, OC Acquisition LLC, a wholly owned subsidiary of Oracle,
Esperanza Acquisition Corporation, a wholly-owned subsidiary of OC
Acquisition LLC, and Eloqua. The materials to be filed by Eloqua with the
SEC may be obtained free of charge at the SEC's web site at
Investors and security holders of Eloqua are urged to read the proxy
statement and the other relevant materials when they become available
before making any voting or investment decision with respect to the
proposed merger because they will contain important information about the
merger and the parties to the merger. Oracle, Eloqua and their respective
directors, executive officers and other members of its management and
employees, under SEC rules, may be deemed to be participants in the
solicitation of proxies of Eloqua stockholders in connection with the
proposed merger. Investors and security holders may obtain more detailed
information regarding the names, affiliations and interests of certain of
Oracle's executive officers and directors in the solicitation by reading
the proxy statement and other relevant materials filed with the SEC when
they become available. Information concerning the interests of Eloqua's
participants in the solicitation, which may, in some cases, be different
than those of Eloqua's stockholders generally, is set forth in the
materials filed by Eloqua with the SEC, including in Eloqua's
Registration Statement on Form S-1, and will be set forth in the proxy
statement relating to the merger when it becomes available. 


Contact Info

Carol Sato 
Oracle Corporate Communications 
+1 650.633.5551 

Ken Bond
Oracle Investor Relations
+1 650.607.0349 

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