DENSO Develops World's First Integrated, In-vehicle Wireless Cell Phone Charger<6902.T>

Thu Dec 20, 2012 8:10am EST

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SOUTHFIELD, Mich.,  Dec. 20, 2012  /PRNewswire/ -- Global automotive supplier
DENSO has developed the world's first integrated, in-vehicle wireless cell phone
charger, in collaboration with Philips & Lite-On Digital Solutions (PLDS).
DENSO's Qi-compatible wireless cell phone charger will make its world debut in 
North America  on the 2013 Toyota Avalon Limited as part of the available
technology package. The wireless cell phone charger is manufactured at the
company's DENSO Wireless Systems America facility, located in  Vista Calif.   

"Considering the increasing usage of smartphones in vehicle connectivity, we
wanted to bring a convenient charging solution to consumers that eliminates
cords and connections," said  Bill Foy, Vice President, Toyota Sales Group,
DENSO International America, Inc. "Also, by utilizing our global network and
collaborating with our partner PLDS, we were able to achieve a consumer
electronics speed to market - which is always a challenge in the automotive
industry."

DENSO was able to meet the rigorous demands of an automotive component in
one-third the normal development time without compromising deliverables. With
regards to automotive technology, typically it takes three to four years from
time-of-conception to implementation; however, DENSO was able to achieve this in
eight months.  

Qi Standard
The charger is designed to meet the global Qi standard, which was established to
ensure compatibility between Qi-compatible phones and other electronics and
chargers. Many future smartphones that will launch in 2013 and beyond will
integrate a Qi-compatible chip to allow wireless charging without an added
sleeve, which is currently necessary for phones that are not Qi compatible.  

DENSO is committed to further the integration of consumer electronic
technologies for all of our customers to provide safe and convenient driving
experiences for drivers.

DENSO Corporation, headquartered in Kariya, Aichi prefecture,  Japan, is a
leading global automotive supplier of advanced technology, systems and
components in the areas of thermal, powertrain control, electric, electronics
and information and safety. Its customers include all the world's major
carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates
in 35 countries and regions (including  Japan) and employs over 120,000 people.
Consolidated global sales for the fiscal year ending  March 31, 2012, totaled 
US$38.4 billion. Last fiscal year, DENSO spent 9.5 percent of its global
consolidated sales on research and development. DENSO common stock is traded on
the  Tokyo  and  Nagoya  stock exchanges. For more information, go to 
www.globaldenso.com, or visit our media website at  www.densomediacenter.com.

In  North America, DENSO's consolidated sales totaled  US$6.2 billion  for the
fiscal year ending  March 31, 2012. The North American DENSO Group employs more
than 14,000 people at 28 consolidated companies and affiliates. Of these, 26 are
manufacturing facilities located in the U.S,  Canada  and  Mexico.

SOURCE  DENSO Corporation


Bridgette LaRose, DENSO International America, Inc., +1-248-372-8266,
bridgette_larose@denso-diam.com
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