Allstate Affinity Solutions Donates $25,000 to the National Fish and Wildlife Foundation in Support of Sandy Wildlife Relief & the More Fish Campaign

Mon Dec 31, 2012 3:00pm EST

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Insurance company rebuilding communities and the environment
NORTHBROOK, Ill.,  Dec. 31, 2012  /PRNewswire/ -- When Sandy hit the East Coast
in October, Allstate Insurance Company had claim personnel on the ground helping
customers begin the claim process and start to rebuild their lives. Today,
Allstate Affinity Solutions is giving back in a different way and donating 
$25,000  to the National Fish and Wildlife Foundation (NFWF). The funds are
being donated in support of the NFWF's Sandy Recovery Fund and the More Fish

The NFWF launched the Sandy Recovery Fund to access the ecological and
environment impact from Sandy and start projects to rebuild key fish and
wildlife populations. Allstate has donated  $15,000  to the project. The More
Fish Campaign is a five-year initiative launched by the NFWF to raise awareness
and funding to protect, conserve and enhance the nation's fish populations and
their habitat countrywide. Allstate has contributed  $10,000  to that worthy

"Allstate proudly supports a wide range of projects and organizations that have
made a genuine difference in communities across the country," said  James
Rosseau, president of Allstate Affinity Solutions. "We are pleased to build on
that legacy by supporting the valuable work of the National Fish and Wildlife

The idea to lend a helping hand to the National Fish and Wildlife Foundation
came about because of Allstate's affinity relationship with Bass Pro Shops. The
More Fish Campaign is one of Bass Pro Shops' signature causes. Allstate Affinity
Solutions teamed up with Bass Pro Shops and in the states permissible initiated
an in-store "Quotes for Conservation" campaign  between September 30 and
November 2, 2012. During that time, Allstate donated  $10  to the More Fish
Campaign for each customer that received an insurance quote and mentioned Quotes
for Conservation.   

Allstate Affinity Solutions added the donations from the More Fish Campaign to
the Sandy Recovery Fund program, giving a total  $25,000  to the National Fish
and Wildlife organization.

The Allstate Corporation  (NYSE: ALL) is the nation's largest publicly held
personal lines insurer. Widely known through the "You're In Good Hands With
Allstate®" slogan, Allstate is reinventing protection and retirement to help
nearly 16 million households insure what they have today and better prepare for
tomorrow. Consumers access Allstate insurance products (auto, home, life and
retirement) and services through Allstate agencies, independent agencies, and
Allstate exclusive financial representatives in the U.S. and  Canada, as well as
via  and 1-800 Allstate®. As part of  Allstate's commitment 
to strengthen local communities, The Allstate Foundation, Allstate employees,
agency owners and the corporation provided  $28 million  in 2011 to thousands of
nonprofit organizations and important causes across  the United States.

SOURCE  Allstate

April Eaton, National Media Team, +1-847-402-5600
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