Fiesta Parade Floats and Its Clients Take Home 7 Rose Parade Trophies, Including a 20th Consecutive Sweepstakes Trophy for Its Dole Float Entry

Tue Jan 1, 2013 4:26pm EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130101:nBw015028a

Leading Float Builder Rings In The New Year With An Award-Winning Line-Up Of
Float Entries At The 124th Tournament Of Roses Parade
PASADENA, Calif.--(Business Wire)--
Fiesta Parade Floats, the leading award winning float-builder for the Tournament
of Roses Parade, has added to its already impressive float building track record
as 7 of its client`s float entries were named award-winners by a panel of Rose
Parade judges at the 124th Tournament of Roses Parade, held earlier today in
Pasadena, California.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=352524&vid=4
Fiesta Parade Floats president Tim Estes, right, announces to his employees that
Fiesta won the coveted Sweepstakes Trophy this year for its Rose Parade entry
for Dole Tuesday, Jan. 1, 2013, on the parade route in Pasadena, Calif. This
award marks Fiesta's 20th consecutive Sweepstakes trophy. (Photo/John Hayes)

Among the Fiesta-built floats receiving awards today was the Dole float entry,
"Dreaming of Paradise" which was awarded the 2013 Sweepstakes Trophy, the
Parade`s top prize, given to the parade`s most beautiful float entry. The 2013
award marks the 20th straight year that Fiesta Parade Floats has built the
Parade`s Sweepstakes Trophy winning float entry. 

In addition to the 2013 Sweepstakes Trophy, 6 other Fiesta-built floats received
awards, including:

* Beverly Hills Pet Care Foundation: "Follow the Stars … Adopt A Pet!" - Lathrop
K. Leishman Trophy for most beautiful non-commercial float. 
* Ministry of Tourism & Creative Economies, Republic of Indonesia: "Wonderful
Indonesia" - President`s Trophy for most effective floral use and presentation. 
* AIDS Healthcare Foundation: "The Global Face of AIDS" - Queen`s Trophy for
most effective use and display of roses in concept, design & presentation. 
* Kaiser Permanente: "Oh, The Healthy Things You Can Do! " - Theme Trophy for
excellence in presenting parade theme. 
* Dick Van Patten`s Natural Balance Pet Foods: "Canines with Courage" - Past
Presidents' Trophy for most creative use of floral and nonfloral materials. 
* Miracle-Gro: "Everyone Grows!" - Crown City Innovation Trophy for best use of
imagination & innovation to advance the art of float design.

"Congratulations to all of our clients and the talented team at Fiesta Parade
Floats on a spectacular line-up of float entries for the 2013 Rose Parade," said
Tim Estes, president of Fiesta Parade Floats. "Culminating a week of long days,
cold nights and hard work by volunteers, clients and the Fiesta team, we could
not be more excited to once again have the opportunity to celebrate the New Year
in award winning fashion." 

Working hand-in-hand with vice president and floral director, Jim Hynd and
world-renowned float designer, Raul Rodriguez, Fiesta Parade Floats` 2013 line
up of Rose Parade floats raised the bar for float design, construction and
floral presentation and included a little bit of everything from inspirational
gardens and tropical paradises to unique cultures, centennial celebrations,
imaginative dreams, classic cats, star-studded pets, royal courts and courageous
canines. 

In addition to the award recipients, Fiesta Parade Floats delighted parade goers
with its entries for The City of Torrance, "Follow Your Dreams"; Macy`s,
"Presenting The Royal Court"; and Delta Sigma Theta Sorority, "Transforming
Communities Through Sisterhood and Service." 

Become a fan of Fiesta Parade Floats on Facebook and follow the Fiesta Parade
Float Twitter feed, @fiestafloats.

About Fiesta Parade Floats

Based in Irwindale, CA, the 2013 Rose Parade is Fiesta`s 25th anniversary as a
world premier float builder. Fiesta boasts an impressive track record with the
highest award win rate in the Rose Parade industry and, together with its
clients, has won the parade`s highest honor, the Sweepstakes Trophy, for a Rose
Parade record setting twentieth consecutive time. Fiesta Parade Floats is
considered a leader in both floral technology and floral application within
both, the float and floral industries. Fiesta also builds custom props for
television commercials, feature films, exhibits and theme parks. Major exhibits
include: Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza,
American Institute of Floral Design National Symposium, Feature Exhibits and the
Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay
in Las Vegas, Innoventions, Disneyland`s popular attraction in Tomorrowland and
Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit,
http://www.fiestaparadefloats.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130101005028/en/

The Pollack PR Marketing Group
Stefan Pollack/William Ostedt
310-556-4443
spollack@ppmgcorp.com
wostedt@ppmgcorp.com

Copyright Business Wire 2013