ADTRAN`s Channel Executive and Program Receive Top Industry Honors

Wed Jan 2, 2013 5:30am EST

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ADTRAN honored with CRN`s Top 25 Channel Sales Leader and Business Solutions
Best Channel Vendor for innovative, reliable sales program implementation
HUNTSVILLE, Ala.--(Business Wire)--
ADTRAN, Inc., (NASDAQ:ADTN), a leading provider of next-generation networking
solutions, today announced that it has received two prestigious industry awards
for its support and performance in the channel. Ted Cole, ADTRAN`s vice
president of channel sales, has been named one of CRN`s Top 25 Channel Sales
Leaders and a part of its annual Top 100 Executives Award program. The annual
list honors individual channel executives for continuing to evolve the way the
channel does business, while shaping their organization`s future for success. In
addition, ADTRAN was honored by Business Solutions magazine as one of the Best
Channel Vendors. Voted by the magazine`s VAR subscribers, winners were awarded
for top performance in categories such as service/support, channel friendliness,
channel program and product innovation. 

"Developing and implementing top channel programs is the key to success for both
the ADTRAN sales team and our partners. ADTRAN remains committed to delivering
the progressive channel programs, tools and support that ensure our partners`
success in selling ADTRAN solutions," said Rick Schansman, senior vice president
and general manager for ADTRAN`s Enterprise Networks Division. "The exceptional
leadership shown by Ted and his team has allowed ADTRAN to further develop
innovative programs that strengthen our channel relationships and focus on our
partners and their business needs. Not only does Ted`s commitment to ADTRAN and
the channel provide tremendous value, but his enthusiasm and perseverance are
strong driving forces for the company and partners." 

In recent years, Cole and his team have developed comprehensive channel
programs, particularly the implementation of ADTRAN`s Partner Enablement Program
for new and underperforming partners. The 12-week program is designed to
streamline on-boarding and energize partners by providing a strong set of tools
and a roadmap for joint success. By involving Partner Development Managers
(PDMs), a new but integral part of the territory team, the program leverages a
full complement of tools designed to enable partners to sell ADTRAN`s solution
portfolio more effectively. 

The team`s investment in the distribution of education programs has not only
resulted in increased awareness, but also improved partner support through
technical and sales champions at each distributor. By splitting the enterprise
channel sales team into two teams--one focused on service provider partners and
the other on VAR partners--ADTRAN has nearly tripled their efforts of support
offerings to their VAR partners. The additional support, combined with the
enablement program and focus on VAR partner growth initiatives, has allowed the
team to increase VAR partner productivity for top partner tiers. 


ADTRAN, Inc. is a leading global provider of networking and communications
equipment. ADTRAN`s products enable voice, data, video and Internet
communications across a variety of network infrastructures. ADTRAN solutions are
currently in use by service providers, private enterprises, government
organizations, and millions of individual users worldwide. For more information,
please visit

Connect2 Communications for ADTRAN, Inc.
Ashley Baster, 919-435-9112

Copyright Business Wire 2013
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