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Applebee`s® Delivers Full-On Flavor, Big Portions for Under 550 Calories

* Reuters is not responsible for the content in this press release.

Wed Jan 2, 2013 6:00am EST

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130102:nBw025224a

Taste It, Believe It with NEW! Zesty Roma Chicken & Shrimp and NEW! Lemon
Parmesan Shrimp;
New Entrees Added to Unbelievably Great-Tasting & Under 550 Calories™Menu
KANSAS CITY, Mo.--(Business Wire)--
Getting great-tasting, satisfying food with fewer calories is easier than ever
with NEW! Unbelievably Great Tasting & Under 550 Calories menu items at
Applebee`s, America`s favorite neighborhood grill and bar.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=352520&vid=4
Zesty Roma Chicken & Shrimp (Photo: Business Wire)

Packed with two proteins, real parmesan cheese, crispy red potatoes and a bold
red sauce with a kick, you may wonder how Applebee`s NEW! Zesty Roma Chicken &
Shrimp could deliver this much deliciousness without giving something up. But at
Under 550 calories, new entrees like the NEW! Lemon Parmesan Shrimp are
engineered to deliver all the taste without the trade-offs. 

"The secret is how we get to those bold flavors and big portions," said Jessica
James, Applebee`s Executive Chef. "By using citrus oils to add fresh flavors
instead of calories, and steaming our potatoes before frying, our new menu fills
you up with great-tasting food, minus the guilt." 

Applebee`s is changing the perception of lower-calorie food one bite at a time.
In addition to the Zesty Roma Chicken & Shrimp and Lemon Parmesan Shrimp,
Applebee`s "Unbelievably Great-Tasting Choices" menu includes the Napa Chicken &
Portobellos, the Roasted Garlic Sirloin, the Signature Sirloin with Garlic Herb
Shrimp and other great-tasting, large portion favorites with fewer than 550
calories.

* NEW! Zesty Roma Chicken & Shrimp: A juicy grilled chicken breast, blackened
shrimp and parmesan cheese come together atop a hash of crisp red potatoes,
zucchini, red onions, Roma tomatoes, basil and peppers. Zesty tomato sauce gives
it a tasty kick. 
* NEW! Lemon Parmesan Shrimp: Tender blackened shrimp are sautéed with fresh
tomatoes, onions and basil, then served over a bed of creamy rice with a
decadent lemon cream sauce and parmesan cheese.

Visit the Applebee`s YouTube channel to hear Chef James explain more of the
techniques used to create the new Applebee`s Unbelievably Great Tasting & Under
550 Calories entrees and to see how real Applebee`s guests have responded to the
menu. 

About Applebee`s

Applebee`s (www.applebees.com) is the world`s largest casual dining chain, with
approximately 2,000 locations in 49 states, 15 countries and one U.S. territory.
Based in Kansas City, Mo., Applebee`s takes pride in providing a welcoming,
neighborhood environment where everyone can enjoy the dining experience.
Applebee`s Neighborhood Grill & Bar is a DineEquity, Inc. (NYSE: DIN) brand, and
is franchised and operated by Applebee`s Services, Inc. and its affiliates.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130102005224/en/

Crossroads
Chase Wagner, 816-877-5219
cwagner@crossroads.us
or
Applebee`s
Dan Smith, 913-890-0370
dan.smith@applebees.com

Copyright Business Wire 2013
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