Bounty`s Select-A-Size Tackles Big Messes During the VIP Tailgate at the 2013 Rose Bowl Game

Wed Jan 2, 2013 8:00am EST

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Partnering with Travel Channel star Adam Richman, Bounty Cleans Up at College
Football`s Biggest Tailgate
CINCINNATI--(Business Wire)--
As the Presenting Sponsor of the Tournament of Roses VIP Tailgate at the 2013
Rose Bowl Game, Bounty Select-A-Size and Travel Channel`s Adam Richman kicked
off the new year by proving to football fans everywhere that one small sheet can
tackle their biggest game-day messes. For the second stop on their Bounty
Select-A-Size tour, the paper towel brand and Richman scoured the premiere
college football event for the messiest foods at the tailgate.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=352534&vid=4
Travel Channel's Adam Richman crowns University of Wisconsin alumni, Chao Qi,
the winner of the Bounty Select-A-Size "Tastiest Tailgate Mess" Cook-Off at the
2013 Rose Bowl Game Tailgate on Tuesday, January 1, in Pasadena, California.
(Bret Hartman/AP Images for Bounty)

Teaming up with Richman, Bounty launched the search for the "Tastiest Tailgate
Mess" pitting Wisconsin Badgers and Stanford Cardinal fans against each other.
After searching the nation, Bounty invited ultimate Badgers fans, Chao Qi and
Valerie Alexander and their tailgate dish of brats & cheese curds and Cardinal
fan, Nancy Valenzuela and her tailgate dish of rib eye tacos with salsa and
guacamole to flaunt their team pride and messiest dish! With a panel of hungry
judges, Richman helped crown Chao Qi as the winner for their delicious dish,
proving that sometimes the tastiest foods are the messiest. 

"Between the chili, nachos and hotdogs - The Rose Bowl Game is undoubtedly the
messiest stop on our Select-A-Size tour," said Adam Richman. "I`m glad to be in
Pasadena showing football fans how they can get so much more out of one single
sheet of Bounty Select-A-Size at their tailgate and in their home." 

Thanks to "trap & lock technology", one sheet of Bounty`s Select-A-Size is 2X`s
more absorbent* to hold fluids and lock in messes (*vs. the next leading
national brand pick-a-size 11"x5.5"). To prove to food fanatics the strength of
one sheet, Select-A-Size Clean Crews were on-site tackling the biggest messes at
the tailgate - wiping up all of the spills and game-day messes. Product
demonstrations also helped bring to life the absorbency and strength of each
small sheet of Select-A-Size, and a fun photo opportunity got everyone in the
football spirit. 

"The Rose Bowl Game  is the perfect example of a notoriously messy event on the
Select-A-Size tour," said Laura Dressman, Communications Manager for Bounty
Paper Towels. "At each of these stops, we are demonstrating how Select-A-Size
can truly tackle anything and proving that you can use less so that each roll
goes even further." 

As part of the Select-A-Size Tour, Bounty also launched a Fan of the Week
Program on Facebook to recognize their Select-A-Size loyalists. Each week,
Bounty fans can submit photos showing how one small sheet of SAS helps them
tackle their biggest messes for a chance to be featured on the Bounty cover
photo and win a year supply of SAS. 

To find out when Bounty Select-A-Size will be cleaning up a mess near you and to
check out the newest Fan of the Week, visit www.Facebook.com/Bounty or follow
Bounty on Twitter at www.Twitter.com/Bounty. 

About Bounty

Bounty has been America`s most popular paper towel for more than 30 years. In
the U.S., P&G offers the following premium two-ply paper towel products: Bounty
Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints.
Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well
Bounty Quilted Napkins. For more information on Bounty, visit
www.facebook.com/bounty. 

The Pasadena Tournament of Roses

The Pasadena Tournament of Roses is a volunteer organization that annually hosts
the Rose Parade presented by Honda, Rose Bowl Game presented by VIZIO and
various associated events. The 124th Rose Parade presented by Honda, themed Oh,
the Places You`ll Go!, will take place Tuesday, Jan. 1, 2013, at 8 a.m. (PST)
featuring majestic floral floats, high-stepping equestrian units and spirited
marching bands. Following the parade, the 99th Rose Bowl Game presented by VIZIO
will kick off at 2:10 p.m. and feature an exciting match-up between two of the
top collegiate football teams in the nation. For additional information on the
Tournament of Roses please visit the official website at
www.tournamentofroses.com. 

About Procter & Gamble [NYSE:PG]

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit www.pg.com for the latest news and in-depth information
about P&G and its brands.

Photos/Multimedia Gallery Available:
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Media Contacts:
Procter & Gamble
Laura Dressman, +1-513-634-7363
dressman.lp@pg.com
or
MSL Group
Colleen McCarthy, +1-646-500-7931
colleen.mccarthy@mslgroup.com

Copyright Business Wire 2013