"Tostitos Homecoming Party Bowl" Video to Debut Nationally Tomorrow During the Tostitos Fiesta Bowl Broadcast on ESPN

Wed Jan 2, 2013 7:00am EST

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Exciting highlights video puts viewers front and center as the Tostitos brand's
surprise party for U.S. veterans unfolded last month; features Owen Wilson, Eric
Stonestreet, Marcus Allen, Bobby Bowden and more








PLANO, Texas,  Jan. 2, 2013  /PRNewswire/ -- The roar of 12,000 screaming fans,
two squads of cheerleaders, two full-fledge marching bands, and even a
parachuting flag bearer delivering the game ball. What sounds like a typical
college football bowl game was actually the surprise party of a lifetime for a
group of U.S. military veterans. On  Dec. 13, 2012, 27 veterans who had
previously served overseas were surprised to find out that what they thought was
going to be a casual flag football game to support Got Your 6 and the Pat
Tillman Foundation was actually a football party and star-studded event being
hosted in their honor by Tostitos, the brand known for making anytime party
time. Highlights from the "Tostitos Homecoming Party Bowl" were captured on film
and will be televised nationally for the first time during tomorrow's Tostitos
Fiesta Bowl broadcast on ESPN. The highlights will also be available on the
Tostitos Facebook Page at  www.Facebook.com/Tostitos  following the Tostitos
Fiesta Bowl broadcast. Tostitos, one of the flagship brands from PepsiCo's
Frito-Lay division has been the title sponsor of the Fiesta Bowl, part of the
Bowl Championship Series, for the past 18 years.

Party Details Revealed



The U.S. military veterans, including 11 Tillman Military Scholars, arrived
onsite at  Cerritos  College just south of  Los Angeles  ready to play a
seemingly ordinary game of flag football to support Got Your 6 and the Pat
Tillman Foundation. It was not long before they realized they were in for
something much bigger. The "Tostitos Homecoming Party Bowl" surprises started to
unfold as legendary coaches and players like  Bobby Bowden,  Urban Meyer,  Kurt
Warner  and  Marcus Allen  entered the locker room to greet the unsuspecting
veterans. As the veterans walked on to the field, ESPN broadcasters announced
their names over the loud speakers, and actor/screenwriter  Owen Wilson  ran
onto the field to play alongside them. Then it was announced that actor  Eric
Stonestreet  would be reporting on the game from the sidelines. The game was
action-packed, kept fans on the edge of their seats and ultimately saw Coach 
Urban Meyer's Team Freedom achieve victory with a score of 26-20. The
once-in-a-lifetime surprise party was capped off by a performance from
chart-topping musical guest, Gym Class Heroes.

"With the Tostitos brand, a party can happen anytime and anywhere," said  Tony
Matta, vice president, marketing, Frito-Lay. "This past December we pulled off a
spectacular surprise party for an incredibly deserving group of military
veterans. We can't wait to share the highlights tomorrow night as part of the
Fiesta Bowl broadcast."

Fans are invited to tune in to the Tostitos Fiesta Bowl broadcast on  Jan. 3,
2013  on ESPN, or visit  www.Facebook.com/Tostitos  to re-live the surprises
from the "Tostitos Homecoming Party Bowl."  

The Party Doesn't Stop There

The "Tostitos Homecoming Party Bowl" may be over, but Tostitos is still bringing
the party to life for consumers across the country. The brand recently launched
Tostitos Cantina tortilla chips and salsas, an entirely new line of tortilla
chip and salsa pairings that recreate the Mexican restaurant experience for
consumers at home. New television spots highlighting the Tostitos Cantina line
will debut for a nationwide audience during the Tostitos Fiesta Bowl and other
Bowl Championship Series broadcasts. The spots include:

Grand Opening

* In "Grand Opening," two 20-something guys are throwing the best party of their
lives. But when an older "foodie" couple shows up to sample the Tostitos Cantina
chips and salsas, they mistake the guys' apartment and party for the hippest new
restaurant in town. The unsuspecting "waiters" don't know what to do with their
enthusiastic patrons.

Dinner Rush

* In "Dinner Rush" the 20-something guys have embraced the fact that Tostitos
Cantina have the power to transform their apartment into a restaurant. In fact,
the two guys are running a full Mexican Cantina from their apartment. They serve
chips and salsas as families and couples happily eat on tables, ottomans,
laundry machines, and every dining spot they can find. Everything is going
great, until the girlfriend of one of the guys shows up with no warning about
the guys' scheme.

Completely reimagined, party-centric packaging is also being introduced across
the Tostitos portfolio of snacks. Tostitos brand chip bags and salsa jars now
incorporate vibrant, more festive colors, a bold new logo treatment and
party-themed messaging. This includes colorful "chipfetti" and vibrant rays
bursting from the clear window on each package, further illustrating the look
and feel of a "party in the bag." The clear window also represents the shape of
the chip variety, helping consumers more easily differentiate between products.
The new look and feel is designed to encourage sharing and signal "party upon
sight." It even offers consumers on-pack suggestions for chip-and-dip pairings,
making it easier than ever to be ready for a party whenever and wherever it
happens.  

For more information, please visit the Tostitos Facebook Page at 
www.Facebook.com/Tostitos.

About Tostitos
The Tostitos brand is one of the many brands that make up  Frito-Lay North
America, the  $13 billion  convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase, NY.  In addition to Frito-Lay, PepsiCo
business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn
more about Frito-Lay at the corporate Web site,  http://www.fritolay.com/, the
Snack Chat blog,  http://www.snacks.com/  and on Twitter at 
www.twitter.com/fritolay.



About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than  $65
billion  and a product portfolio that includes 22 brands that generate more than
 $1 billion  each in annual retail sales. Our main businesses - Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make hundreds of enjoyable foods
and beverages that are loved throughout the world. PepsiCo's people are united
by our unique commitment to sustainable growth by investing in a healthier
future for people and our planet, which we believe also means a more successful
future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's
promise to provide a wide range of foods and beverages for local tastes; to find
innovative ways to minimize our impact on the environment by conserving energy
and water and reducing packaging volume; to provide a great workplace for our
associates; and to respect, support and invest in the local communities where we
operate. For more information, please visit  www.pepsico.com.

Follow PepsiCo:

* Twitter  (@PepsiCo)  
* Facebook
* PepsiCo Blogs
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* PepsiCo Multimedia
* PepsiCo Videos

About Got Your 6
Got Your 6 is a campaign designed to change the conversation in America such
that veterans and military families are seen as civic assets and leaders who
will reinvigorate our community.  The campaign combines the reach and resources
of the top American entertainment studios, networks, guilds and agencies with
the expertise and commitment of more than two dozen non-profit organizations.
Got Your 6 also enjoys the support of organizations such as Goodwill Industries.
 Through an extensive media footprint and a set of substantial service
commitments, Got Your 6 will ensure successful reintegration of veterans into
civilian life.  For more information, visit  www.gotyour6.org.  Be the Change,
Inc., an independent 501(c)(3) not-for-profit organization, is the organizing
body and fiscal agent for Got Your 6.



About the Pat Tillman Foundation
Family and friends established the Pat Tillman Foundation following Pat's death
in 2004 while serving with the 75th Ranger Regiment in  Afghanistan. Created to
honor Pat's legacy and pay tribute to his commitment to leadership and service,
the Pat Tillman Foundation is a national leader in providing educational support
and resources to veterans, active service members and their spouses. Inspired by
Pat's attributes of leadership, passion for education and spirit of service, the
Foundation annually awards educational scholarships through the Tillman Military
Scholars program. Since the Foundation's inception, over  $5 million  in
educational support has been invested in individuals committed to a life of
service both in an out of uniform, including over  $3.2 million  awarded to 230
Tillman Military Scholars nationwide. For more information, visit 
www.pattillmanfoundation.org. For more information on the Tillman Military
Scholars program, please visit 
www.pattillmanfoundation.org/tillman-military-scholars/.

SOURCE  Frito-Lay


Alexia Allina, Frito-Lay, +1-972-334-5664, Alexia.Allina@pepsico.com
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