Starbucks Helps Start New Year`s Resolutions Off Right With New Steel-Cut Oatmeal

Wed Jan 2, 2013 6:00am EST

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Wholesome and nutritious oatmeal offering available in select stores beginning
Jan. 3
SEATTLE--(Business Wire)--
Just in time for New Year`s resolutions, Starbucks will launch a
nutrition-packed start to the day with the new Starbucks® Hearty Blueberry
Oatmeal. The new Hearty Blueberry Oatmeal will feature a blend of steel-cut and
rolled oats for a hearty blend texture and new toppings including fresh
blueberries, a fruit, nut and seed medley and agave syrup for a touch of
sweetness. Ready to eat in five minutes and packed with seven grams of protein
and six grams of fiber in a 280 calorie bowl, the new Hearty Blueberry Oatmeal
is a satisfying choice to warm up cold winter mornings.

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Starbucks Helps Start New Year's Resolutions Off Right With New Steel-Cut
Oatmeal (Photo: Business Wire)

"We know many people make wellness resolutions to kick-off the New Year and
we`re excited to offer steel-cut oats and fresh fruit as part of our new oatmeal
offering with Hearty Blueberry Oatmeal," said Mary Wagner, Ph. D., senior vice
president, research and development, Starbucks Coffee Company. "Starbucks®
oatmeal has been a customer favorite since its launch in 2008 and we`re
committed to continuing to innovate and provide selections that support a
healthy lifestyle." 

Also this winter, Starbucks® Perfect Oatmeal will revamp with the new steel-cut
and rolled oats blend, and a new name: Starbucks® Classic Oatmeal. The trio of
delicious toppings - dried fruit blend, nut medley and brown sugar - remains
available to customize the Classic Oatmeal. With 100 percent whole grains and a
hearty texture, Starbucks® Classic Oatmeal and Hearty Blueberry Oatmeal each
provide one of the recommended daily servings of whole grain, according to the
USDA My Pyramid guidelines. Pair either oatmeal with an excellent source of
calcium to start your day, Starbucks® Tall (12 fl. oz.) Nonfat Caffé Latte. 

"I`ve always loved grabbing a cup of Starbucks oatmeal as my go-to breakfast
when away from home, and I`m thrilled that it is now blended with steel-cut
oats," said Michelle Dudash, registered dietitian and author of Clean Eating for
Busy Families. "The new Hearty Blueberry Oatmeal - along with Starbucks® Classic
Oatmeal - has good protein and fiber, making it a great choice to help keep you
fueled and satisfied all morning long." 

Hearty Blueberry Oatmeal will be available in approximately 4,500
company-operated stores in the U.S. beginning tomorrow and Starbucks® Classic
Oatmeal will continue to be offered in participating company-operated and
licensed stores in the U.S. and Canada. 

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the high-quality arabica coffee. Today, with stores around the
globe, the company is the premier roaster and retailer of specialty coffee in
the world. Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our stores or
online at www.starbucks.com.

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Starbucks Coffee Company
Megan Adams, 206-318-7100
press@starbucks.com

Copyright Business Wire 2013
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