Audax Health Teams with Cigna to Improve Customers` Health and Costs through Digital Engagement Platform

Thu Jan 3, 2013 10:00am EST

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* Cigna EVP and Global CIO Mark Boxer Joins Audax Health Board of Directors

BLOOMFIELD, Conn. & WASHINGTON--(Business Wire)--
Global health service company Cigna (NYSE:CI) and Audax Health, an end-to-end
digital health company, today announced a five-year strategic alliance to
develop a customized digital engagement platform designed to help millions of
Cigna customers improve their health through fun and engaging health related
activities and information. 

Cigna is teaming with Audax Health to create a digital health experience to make
health a fun part of everyday life. With this agreement, the Audax Health
platform will be a key player in Cigna's suite of customer health engagement
tools. 

In addition to working together to create a distinctively engaging user
experience, Cigna has committed to a capital investment in Audax Health as well
as a deployment of the platform to its medical customers, and Cigna Executive
Vice President and Global Chief Information Officer Mark Boxer has been
appointed to the Audax Health Board of Directors. Other terms of the agreement
were not disclosed. 

"The power of Audax Health is that digital personalization, social networking,
gamification and analytics can turn a mundane or onerous task into something
positive, fun and rewarding," said Cigna`s Mark Boxer. "Together, Cigna and
Audax Health will develop a powerful platform to engage, educate, motivate and
reward individuals to improve their health and health benefits." 

"This partnership creates an unmatched platform approach to consumer health
management," said Grant Verstandig, founder and chief executive officer of Audax
Health. "We recognize that there is no silver bullet in health care and that
managing health doesn`t just happen at the doctor`s office. We want to deliver a
social, accessible, and personalized experience aimed at engaging consumers in
the pursuit of a healthier lifestyle." 

"Cigna has long been ahead of the curve when it comes to engaging customers in
new, innovative ways," added Verstandig. "With Mark comes a unique focus on
innovation, making him an invaluable addition to our Board. I personally look
forward to co-creating a one-of-a-kind experience that will help Cigna
strengthen relationships with its customers." 

Cigna is committed to helping customers improve their health, well-being, and
costs by supporting each individual with guidance, tools and information
designed to make health a fun and interesting part of every day life. 

About Audax Health

Founded in 2010, Audax Health believes that consumers can and should be active
participants in managing their own health. Audax creates a personalized
lifestyle plan for consumers that allows them to connect and compete with others
like them, track progress towards goals, and earn rewards with the objective of
generating healthier lifestyles and preventing future illness. For more
information, please visit www.audaxhealth.com. 

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to
helping people improve their health, well-being and sense of security. All
products and services are provided exclusively through operating subsidiaries of
Cigna Corporation, including Connecticut General Life Insurance Company, Cigna
Health and Life Insurance Company, Life Insurance Company of North America and
Cigna Life Insurance Company of New York. Such products and services include an
integrated suite of health services, such as medical, dental, behavioral health,
pharmacy and vision care benefits, and other related products including group
disability, life, and accident coverage. Cigna has sales capability in 30
countries and jurisdictions, with approximately 70 million customer
relationships throughout the world. To learn more about Cigna, including links
to follow us on Facebook or Twitter, visitwww.cigna.com.

Cigna Corporation
Joe Mondy, 860-226-5499
Joseph.mondy@cigna.com
or
Audax Health
Karyn Barr / Jamie Rismiller
202-223-9260
audax@allisonpr.com

Copyright Business Wire 2013
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