PPR : exclusive negotiations with Alpha Private Equity Fund 6 for Redcats to sell Cyrillus and Vertbaudet

Thu Jan 3, 2013 11:41am EST

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PPR has entered into an exclusive negotiation with Alpha Private Equity Fund 6 ('APEF 6') for the
sale of 100% of Redcats' shares in the Cyrillus and Vertbaudet brands, which constitute Redcats'
Children and Family division, for an enterprise value of EUR119 million.

APEF 6 is a private equity fund specialized in the acquisition and development of medium-sized
companies, including spin-offs from large corporations, with the support of their management

This transaction would place Cyrillus and Vertbaudet in an excellent position to take advantage of
their full potential and to continue their development.

The sale by Redcats of its Children and Family division constitutes a further step forward in the
transformation of PPR into a global leader in apparel and accessories, within the luxury and sport
& lifestyle segments.

The transaction, which is still subject to informing and consulting with employee representative
bodies and to approval of the competition authorities, should be finalised in the coming months.

About Alpha Private Equity Fund 6 ('APEF 6')
APEF 6 specialises in leveraged buy-out and capital development, targeting medium-sized companies
(enterprise value between EUR50-500m) in France, Italy, Benelux and Switzerland. APEF 6 backs
managers of growing companies that enjoy a strong and strategic position in their markets. They
are generally family-owned companies or spin-offs from large corporations.

About PPR
The PPR Group empowers a coherent ensemble of luxury and sport & lifestyle premium brands,
specialising in apparel and accessories, to reach their full growth potential. Distributed in more
than 120 countries, PPR generated revenues of EUR12.2 billion in 2011 and had over 47,000
employees at year end. The PPR share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).
Find out more on Gucci, Bottega Veneta, Yves Saint Laurent, Alexander McQueen, Balenciaga, Brioni,
Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Puma, Volcom, Cobra,
Electric, Tretorn and Fnac at www.ppr.com

 APEF 6 contacts                                                               
 Press :          Patricia Desquesnes  +352 27 47 07 28   patricia@alphape.com 

 PPR contacts                                                                                                            
 Press :              Paul Michon           +33 (0)1 45 64 63 48                                         pmichon@ppr.com 
                      Hélène Saint-Raymond  +33 (0)1 45 64 61 20    hsaint-raymond@ppr.com mailto:hsaint-raymond@ppr.com 
 Analysts/Investors:  Alexandre de Brettes  +33 (0)1 45 64 61 49                                      adebrettes@ppr.com 
                      Edouard Crowley       +33 (0)1 45 64 63 28                                        ecrowley@ppr.com 
 Website:             www.ppr.com                                                                                        

ENPPRdisposalRCVB http://hugin.info/143546/R/1668106/541593.pdf 


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Source: PPR via Thomson Reuters ONE


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