Odyssey Golf Introduces High Contrast Alignment With Versa Putters

Mon Jan 7, 2013 7:00am EST

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The #1 Putter in Golf Introduces Breakthrough Technology to Blade Putters and
the Full Versa Lineup
CARLSBAD, Calif.,  Jan. 7, 2013  /PRNewswire/ -- Odyssey, the #1 Putter in Golf,
and the brand that compiled the most putter wins across all professional tours
last season, today announced the  January 18 launch of the new Versa line of
putters. Known for its innovation in the putter category, Odyssey introduces a
visionary High Contrast Alignment system with Versa. Versa putters feature stark
black and white contrast laterally on the putter head, which accentuates the
face angle at address, through the stroke and at impact. This contrast prompts
golfers to better align putts, which is critical since just one-degree off line
can cause a golfer to miss a 12-foot putt. The design also promotes
concentration during the putter stroke and helps maintain consistency at impact.
 

Alignment features are traditionally applied to mallet and progressive style
putters, but with Versa's new high contrast alignment, Odyssey provides a
functional alignment aide to a conventional style putter.   

"We set out to design a distinctive and highly effective alignment system for a
blade putter," said  Austie Rollinson, Principal Designer, Odyssey Golf. "The
human visual system is both sensitive to contrast and very good at complex tasks
such as edge detection. We utilized both of these skills to create a very
effective alignment aid that helps golfers putt more consistently, and sink more
putts, too."

Additionally, the Versa line of putters debuts an improved White Hot insert, a
perennially popular insert among the world's best professional golfers. The new
insert has been meticulously engineered by Odyssey for more consistent sound,
feel and performance across the striking surface. A new laser milling cutting
process allows Odyssey to achieve extremely tight tolerances and to better match
insert shapes to the 343 gram head shapes, resulting in more consistency and
better performance for golfers. (The Odyssey 2-Ball head weighs 355 grams.) Each
insert has been designed and cut specifically for each putter model.

The Versa line is offered in a variety of Tour-proven head shapes, from the
Brand's progressive style and mallet putters to conventional blade style
putters. The #1, #2, #7 and #9 models are available in black/white/black and
white/black/white combinations. The #7 90 models are also available in both
color options, but feature a front-to-back alignment visual. The 2-Ball model,
Odyssey's best-selling putter of all time, is available in one color option:
white/black/white. All models are available with a 33", 34" or 35" shaft, as
well as a host of custom options.

The Versa line of putters from Odyssey will be available for a new product
introduction retail price starting of  $169.99  (US). For more information about
Versa, please visit  www.odysseygolf.com/Versa. For more on all Odyssey
products, please visit  www.odysseygolf.com/.  

Follow Odyssey on Twitter at  @OdysseyGolf  and on Facebook at 
www.facebook.com/odysseygolf

About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf Company (NYSE:ELY)
creates products designed to make every golfer a better golfer. Callaway Golf
Company manufactures and sells golf clubs and golf balls, and sells golf
accessories under the Callaway Golf and Odyssey brands in more than 110
countries worldwide. For more information please visit  www.callawaygolf.com  or
 shop.callawaygolf.com.

CONTACT:
Scott Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com

(Logo:  http://photos.prnewswire.com/prnh/20091203/CGLOGO)  

SOURCE  Callaway Golf
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