Disney Store Launches New "Sofia the First" Product Line in Celebration of Series Premiere on Disney Channel and Disney Junior

Mon Jan 7, 2013 12:33pm EST

* Reuters is not responsible for the content in this press release.


Inspired by Disney Junior`s new animated series about Princess Sofia, the new
product line will offer magical moments of play through costumes, sleepwear,
toys and accessories

To tweet this release, copy and paste http://bit.ly/DSSofia to your twitter

PASADENA, Calif.--(Business Wire)--
Today, Disney Store launched a new line of "Sofia the First" product in
celebration of the highly-anticipated debut of the animated children`s series
"Sofia the First," on January 11th, on Disney Channel (9:30-10:00 a.m., ET/PT)
and Disney Junior (5:30-6:00 p.m., ET/PT). Available exclusively at Disney Store
and DisneyStore.com, the product line features an assortment of items inspired
by the series, including Sofia`s iconic amulet necklace and tiara, costume,
accessories, "Sofia the First" picture book and more. 

The November 18 premiere of Disney Junior's animated television movie "Sofia the
First: Once Upon a Princess" introduced a record number of viewers to Disney's
first little girl princess, Sofia the First, delivering a crowning glory of 8.2
million Total Viewers on Disney Channel, handily becoming the #1 cable TV
telecast of all time among Kids 2-5 (2.9 million/18.2 rating) and Girls 2-5 (2.1
million/27.2 rating) and 1 preschool cable TV telecast of all time in Total
Viewers and Women 18-49 (1.7 million/2.6 rating). A family viewing event, the
movie also delivered with older kids and adults, attracting more than 5.0
million Kids 2-11 and more than 2.4 million Adults 18-49. 

Enchanting product highlights include:

* Sofia the First Costume- Complete with ruffles, bows and all the same
beautiful details as Sofia`s gown in the TV series "Sofia the First," this
costume will have little girls enjoying hours of dress-up time all year long.
Size run- 18-24 mos, 2/3, 4, 5/6 ($39.50) 
* Sofia the First Light-Up Amulet Necklace - A beautiful purple amulet necklace
that lights up, just like Sofia`s! ($9.50) 
* Sofia the First Tiara - Little girls can feel like a true princess-in-training
with this beautifully embellished tiara. This Sofia-inspired crown matches
perfectly with the Sofia the Firstcostume for girls. ($14.50) 
* Sofia the First Book and CD- The story of a young girl whose life changes when
her mom marries the King is told in this enchanting Sofia the First picture book
which includes a CD with three exclusive songs! ($17.99) 
* Sofia Plush Doll- Royally huggable, this soft Sofia plush doll is the perfect
companion for any little princess. Complete with her signature purple dress and
tiara, this doll is ready for fun--from play time through bed time. ($19.50) 
* Sofia`s Friends Mini-Bean Plush Toys- Sofia`s best animal friends are more
huggable than ever, with our Sofia the First mini-bean plush collection.
Features: Clover, Blue Bird, Whatnaught and Robin. ($8.50 each)

Also, in celebration of the product line launch, Disney Store will be offering a
"Sofia the First - My Royal Family Crest" activity to surprise, delight and
engage guests from Monday, January 7th, through Sunday, January 20th, or while
supplies last. The Family Crest activity sheet, along with other activities and
games, can be viewed and downloaded on Disney.com. 

For the entire Sofia assortment, guests can visit the Sofia the First online
boutique at DisneyStore.com or visit their local Disney Store. To find a Disney
Store location, guests can visit www.DisneyStore.com/storelocator or call (866)
902-2798. Guests can also sign up for email alerts at
www.DisneyStore.com/Updates, like us on Facebook at www.facebook.com/DisneyStore
or follow us on Twitter at www.twitter.com/DisneyStore to stay connected to your
favorite destination. 


The highly-anticipated debut of Disney Junior's "Sofia the First," a new
animated series about Princess Sofia, an adventurous little girl who is learning
how to adjust to royal life after her mom marries the king and she becomes a
princess overnight, airs FRIDAY, JANUARY 11on Disney Channel (9:30-10:00 a.m.,
ET/PT) and Disney Junior (5:30-6:00 p.m., ET/PT). Created for kids 2-7 and their
parents/caregivers, "Sofia the First" tells the story of an ordinary girl who
becomes a princess and, throughout her journey, learns that possessing the
characteristics of a true princess - honesty, loyalty, compassion and grace - is
what makes one truly royal. 

Classic Disney princesses Ariel, Aurora, Belle and Jasmine make special
appearances in event episodes throughout the year, offering Sofia words of
wisdom when she needs them most. Fauna, Flora and Merryweather (the beloved
fairies seen in Disney's classic "Sleeping Beauty") are featured as the
headmistresses of Sofia's new school, Royal Prep Academy. 

The November 18 premiere of the animated TV movie "Sofia the First: Once Upon a
Princess" was the #1 TV telecast of 2012 across preschoolers and the #1
preschool telecast in Total Viewers and Women 18-49 - also seminal
accomplishments. In fact, Sofia the First became the #1 telecast in cable TV
history in Kids 2-5 and Girls 2-5, and #1 preschool cable TV telecast ever in
Total Viewers and Women 18-49. 


The Disney Store retail chain, which debuted in 1987, is owned and operated by
Disney in North America, Europe, and Japan. Disney Store is the retail
merchandising arm of Disney Consumer Products, the business segment of The Walt
Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to
merchandise. Disney Store carries high-quality products, including exclusive
product lines that support and promote Disney's key entertainment initiatives
and characters. Disney Store opened its first store in Glendale, California and,
in doing so, originated the themed retail business model. There are currently
more than 200 Disney Store locations in North America; more than 40 Disney Store
locations in Japan; and more than 100 Disney Store locations in Belgium,
Denmark, France, Ireland, Italy, Portugal, Spain and the United Kingdom , plus
online stores www.DisneyStore.com, www.disneystore.co.uk, www.disneystore.fr and
www.disneystore.de. Each Disney Store location offers a magical shopping
experience that can only be delivered by Disney, one of the world's largest and
most successful entertainment companies. For more information, please visit
www.disneyconsumerproducts.com/press/us/disneystore or follow us at
www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.

Disney Store North America
Erin Barrier, 626-773-5132
Marisa Martinez, 626-773-5375

Copyright Business Wire 2013