McAfee and Intel Redefine Consumer Security

Mon Jan 7, 2013 11:00am EST

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McAfee`s New Digital Life Protection Service Available in Beta to Partners
LAS VEGAS--(Business Wire)--
McAfee and Intel today announced their commitment to lead in delivering
innovative security solutions aimed at protecting a consumer`s entire digital
life, reflecting the broad adoption and usage of personal devices. Together with
Intel, McAfee is redefining the consumer security experience with a focus on
safeguarding consumer devices, securing personal data and protecting identities
online. This user-centric approach will deliver a comprehensive and valuable
service offering that helps meet the evolving needs of consumers as they enjoy
their digital lives, anywhere, from any device. The first of these personalized
security offerings from McAfee is available in beta to partners, with a consumer
version of the product available mid-year 2013. 

The explosion in connected devices and the availability of online content and
services has consumers spending more of their lives online. Always-connected
consumers who are shopping, banking, and sharing information online have an
unprecedented amount of their personal and financial information at risk to
increasingly sophisticated attacks and scams. Because of these new usages and
the resulting distribution of personal information, a more comprehensive
approach to security is required to protect consumers. 

A New Approach for a New Computing Paradigm

"As consumers live their lives online and use two, three, or more different
types of devices to accommodate their online lifestyles, their needs are
evolving," said Gary Davis, vice president of consumer marketing for McAfee.
"Given this paradigm shift, McAfee is relentlessly focused on keeping consumers`
online lives safe so every user can fully explore the possibilities of today`s
digital age. It is no longer good enough to just protect a device from a
particular piece of malware; instead we need to protect what a consumer does
online no matter the device or where it is used." 

Key attributes of consumer-centric online security and safety include:

* Safeguarding Devices: Comprehensive protection for PCs and Macs, along with
mobile devices, such as smartphones and tablets. Increased security services
will be available "cross-device" and in the cloud, enabling for consumers to
utilize capabilities from any device at any time. 
* Identity Protection: A user-centric approach to security incorporates
solutions to protect identity and personal information from theft and misuse so
that consumers can have confidence their identity remains safe and trusted.
Plus, safe access destinations and services on the Internet. 
* Personal Data Security: Simplified security technologies that ensure personal
data remains personal, whether it`s stored on a device or stored in the cloud.

"Security is an essential component of any computing experience," said Don
Harbert, general manager, Security Software and Services Division at Intel.
"Bringing technologies and innovations from McAfee and Intel together allows us
to further strengthen our leadership in protecting and enhancing the digital
lives of consumers." 

Exclusive Beta Available to Consumer Partners

At CES, McAfee partners will be given demonstrations of the consumer benefits of
the new personalized security solutions and the value they will add to consumers
digital lives. Invite-only demonstration will take place at McAfee Central
located inside the Delmonico Steakhouse in the Venetian. 

For more information on personalized consumer security visit www.mcafee.com

About McAfee

McAfee, a wholly owned subsidiary of Intel Corporation (NASDAQ:INTC), empowers
businesses, the public sector, and home users to safely experience the benefits
of the Internet. The company delivers proactive and proven security solutions
and services for systems, networks, and mobile devices around the world. With
its Security Connected strategy, innovative approach to hardware-enhanced
security, and unique Global Threat Intelligence network, McAfee is relentlessly
focused on keeping its customers safe. http://www.mcafee.com

Note: McAfee is a trademark or registered trademark of McAfee, Inc. in the
United States and other countries. Other names and brands may be claimed as the
property of others.

McAfee
Jaime Le, 408-346-5276
jaime_le@mcafee.com
or
Intel
Suzy Greenberg, 503-696-5072
suzy.m.greenberg@intel.com



Copyright Business Wire 2013
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