Electrolux Design Lab 2013 - Urban Living inspires design solutions of the future - New themes and opportunities revealed for world class competition

Mon Jan 7, 2013 5:27am EST

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STOCKHOLM--(Business Wire)--
Electrolux (STO:ELUXA)(STO:ELUXB): 

The competition that has generated innovative concepts including the floating
air cleaner, Aeroball, the stain tackling, Portable Spot Cleaner, and a portable
heating and cooking device - The Snail, returns for its 11th year and today
announces the new theme for 2013. This year the Electrolux Design Lab
competition invites the public to get more involved and join the innovative
design journey of creating ground-breaking products and solutions of the future.

Electrolux Design Lab 2013 calls on design students worldwide to compete for a
six-month paid internship and prize money by submitting ideas for a design
solution that considers evolving challenges set to shape our future. This year`s
theme, Inspired Urban Living, has been influenced by the growth of
`urbanisation`, where space is becoming limited as an increasing number of the
population shift from living in open rural locations into densely populated
areas. The question to be answered is what role can design play to ensure that
we are prepared and equipped for this social adaptation? 

For the first time this design competition with a heritage of ten years is
offering the applicants three focus areas to choose from within the theme of
`urbanisation`, these are Social cooking, Natural air and Effortless cleaning.
Plus, in 2013, the brief goes beyond the traditional `industrial design`
category and includes consumables and services. 

"For us at Electrolux it is important to view design from a broad perspective;
all design solutions that enhance the lifestyles and living environments of our
consumers are relevant for us to explore. This is why we want to expand the
Design Lab competition in 2013 and invite ideas for products, accessories,
consumables and services within three key focus areas for future households;
Social cooking, Natural air and Effortless cleaning", explains the Chief Design
Officer, Stefano Marzano. 

Key Developments for Design Lab 2013 

o Taking concepts from further afield: The entry can be a product, accessory,
consumable or service, thus allowing design students from different fields of
design to be creative in their approach in finding innovative design solutions
for future households. 

o Online competition hub: The best submissions will be published online,
offering the students and the public a chance to promote their submissions
through social media. 

o The concept development process: The competition divides the design process
into stages, allowing the applicants to concentrate on different areas
throughout the process. The first focus is on creating the concept, leading
through to the visual presentation and technical specifications, allowing the
top submissions to continue to develop during the competition. 

o Feedback from Electrolux professionals: As the judging is being conducted in
different stages, only the best entrants are given access to the next round and
go forward in the competition. The Electrolux professionals will be part of the
selection process and they will choose the best submissions and engage
themselves in the competition by giving feedback to the entrants and encourage
them throughout the process. 

The Final 

Within the final stage, eight finalists will be invited to participate in a
concluding event, where they will present their entries to a jury of world
renowned professionals. The jury will consider entries based on intuitive
design, innovation and consumer insight when awarding the first prize of a
six-month paid internship at an Electrolux global design centre and 5,000 Euros.
A second prize of 3,000 Euros and third prize of 2,000 Euros are also available
and the public favourite chosen by online votes will be awarded with 1, 000

The submission deadline for the first competition stage, a concept description
and a sketch, is 15th March 2013. More information about the competition can be
found on the Design Lab blog electrolux.com/electroluxdesignlab. 

Learn more about Design Lab in Electrolux social media channels: 

Design Lab blog: electrolux.com/electroluxdesignlab 

Electrolux Facebook page: facebook.com/ElectroluxAppliances 

Twitter: twitter.com/Electrolux 

Flickr: flickr.com/photos/electrolux-design-lab 

Pinterest: pinterest.com/electrolux 

Instagram: Instagram.com/electrolux 

This information was brought to you by Cision http://www.cisionwire.com

+46 8 738 60 00
Electrolux Press Hotline
Journalist requests
+46 8 657 65 07
For media enquiries, please contact: designlab@electrolux.se

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