IMG Worldwide Acquires U.S. Based Catalyst Public Relations

Mon Jan 7, 2013 10:06am EST

* Reuters is not responsible for the content in this press release.

NEW YORK, NY, Jan 07 (Marketwire) -- 
IMG Worldwide, the global sports, fashion and media company, announced
today the acquisition of Catalyst Public Relations, the award-winning
U.S. based communications firm that specializes in developing
consumer-facing integrated marketing programs focused on three core
platforms -- sports, entertainment and active lifestyle.

    At this time, the company will operate as Catalyst and will become a part
of IMG's Consulting business, headed by David Abrutyn, senior vice
president and Global Managing Director of IMG Consulting. Financial
details of this strategic transaction are not disclosed.

    "The acquisition of Catalyst is a perfect fit for IMG's client-oriented
businesses," said Mike Dolan, Chairman and Chief Executive of IMG. "They
have a long history of success in working across all the major U.S.
Sports Properties as well as global properties such as the Olympic Games
and FIFA World Cup and boast a strong base of corporate clients. Their
expertise in Public Relations, Content Development & Digital and Social
media services will significantly enhance our ability to fully service
the sports and entertainment agency needs of our clients here in the U.S.
and in all of our key international markets," Dolan concluded.

    "This acquisition is part of an ongoing plan to further expand our
portfolio of key marketing services we can provide our Consulting clients
around the world," added George Pyne, President of IMG's Sports and
Entertainment Group. "We plan to integrate their capabilities into our
global Consulting practice that includes our fast growing PR services in
the UK and expand these Communications services into key markets in
Europe, Middle East, South America and Asia. They will also be able to
work with other IMG Divisions where these types of corporate partner
communication services are needed," Pyne said.

    With the acquisition, Catalyst's current management team of Bret Werner,
Bill Holtz and Ted Fragulis will all join IMG, as will their staff of
full-time employees in their New York, Charlotte and Los Angeles offices.
Werner will continue in his role as Managing Partner for the business and
will report to David Abrutyn. Holtz and Fragulis will continue to work
with Werner in managing the business. 

    "We've enjoyed a strong and productive working relationship with IMG for
many years," said Bret Werner, Managing Partner, Catalyst. "The ability
to join IMG Consulting and continue with our current client service model
as well as expand our traditional PR and digital expertise globally
provides us with the opportunity to evolve and grow well into the future."

    Catalyst Public Relations was named "Small Agency of the Year" for 2012
by PRWeek, which marked the third time that Catalyst has earned agency of
the year honors, including "Boutique Agency of the Year" by PRWeek in
2010 and "New Consultancy of the Year" by The Holmes Report in 2009.
These prestigious industry accolades recognized the agency's financial
and client growth, client retention and exceptional creativity and
innovation.

    About IMG Consulting
 Established in 1976, IMG Consulting, a Division of
IMG, is the world's premier sports & entertainment marketing solutions
agency with a global team of experts based in 21 offices across the globe
including key hubs in New York City and London as well as long
established offices in Brazil, Russia, India and China. IMG Consulting
services include sponsorship strategy & activation, brand marketing,
public relations, digital & social media solutions, contract negotiations
& management and return on investment measurement services. IMG
Consulting works on behalf of our clients across all the major global
sports and entertainment properties including specialized practices in
Olympics, Global Football, Motorsports, Golf, Tennis, Event Marketing,
Hospitality, Tourism and Public Sector Services. Over the past three
years, IMG Consulting has been recognized in the United States as
'Corporate Consulting Agency of the Year' by the Sports Business Journal
in both 2009 & 2010 as well as in Europe as 'Sponsorship Consultancy of
the Year' at the 2011 Hollis Sponsorship Awards. 

    About IMG
 IMG Worldwide is a global sports, fashion and media business,
with nearly 3,000 employees operating in 30 countries around the globe.
IMG's areas of expertise are diverse and wide ranging: IMG College; IMG's
Joint Ventures in China, Brazil, India and Turkey; IMG Media; IMG Events
and Federations; IMG Golf and IMG Tennis, IMG Fashion; IMG Models; IMG
Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing.
More information is available at www.imgworld.com. Follow IMG Worldwide
on Twitter and Facebook. 

    About Catalyst
 Catalyst, founded in October of 2005, is at the forefront
of strategic media relations through its extensive knowledge of digital
and traditional media. The agency partners with leading brands to reach
the hearts and minds of consumers who are passionate about sports,
entertainment and leading an active lifestyle. Catalyst is headquartered
in New York with offices in Los Angeles and Charlotte. More information
is available at www.catalystpublicrelations.com. Follow Catalyst on
Twitter: https://twitter.com/PRCatalyst and Facebook:
https://www.facebook.com/pages/Catalyst-Public-Relations/174390825927846?fref=ts

    

Contact: 
Jim Gallagher
IMG
(212) 774-4419
jim.gallagher@imgworld.com

Jennifer Bozzelli
IMG
(212) 774-4416
jennifer.bozzelli@imgworld.com

Rob Bronfeld
Catalylst 
(212) 714-7909
rbronfeld@catalystpublicrelations.com 

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