BloomNet Floriology Institute Announces 2013 Design Course Schedule

Mon Jan 7, 2013 2:09pm EST

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New curriculum focuses on latest floral design techniques, trends and
CARLE PLACE, N.Y.--(Business Wire)--
The BloomNet Floriology Institute, located in Jacksonville, Florida, has
announced its schedule of design courses for 2013. Courses commence January 20,
2013 and continue through October. BloomNet is a leading floral industry
business service provider and one-stop destination for innovative products and
best-in-class services. Floriology Institute is an industry accredited floral
education center and an AIFD (American Institute of Floral Designers)
Professional Floral Design Evaluation (PFDE) Pathway Provider. 

The Floriology Institute offers an extensive range of courses, electives and
forums featuring hands-on sessions and in-depth lectures to reinforce and expand
the floral design skills of retail florists as well as enhance their business
practices and provide insights for operating their shops more profitably.
Instructors at the Floriology Institute include award winning floral designers
and highly experienced floral industry business professionals. 

In addition to the popular "5-Day Principles & Elements of Design" course that
kicks off Floriology Institute`s 2013 schedule on January 20, three new design
courses have been added to the curriculum. The "5-Day Sympathy of Today" course,
with instructor Jackie Lacey, AIFD, CFD, PFCI, begins on March 10 and offers the
latest design techniques and tips for creating the kinds of sympathy
arrangements today`s consumers are seeking. The course also includes valuable
insights about how retail florists can grow their sympathy business overall. 

Also new for 2013 at the Floriology Institute is the "3-Day Modern Twist on
Everyday Design" course with instructor Donald Yim, AIFD, CPFD. This course
begins on April 7 and offers trend-forward ideas for creating everyday floral
designs that boast uniquely new and innovative design elements and
looks...generating new opportunities for florists to increase their sales. The
2013 course schedule at Floriology Institute also includes the "5-Day
Competition/Certification and Portfolio Skills" course, beginning on May 19 with
instructor Jackie Lacey. This course offers a broad spectrum of techniques,
tips, strategies and imaginative ideas floral designers can utilize to enhance
their competitive design skills as well as gain industry certification and
create a powerful photography portfolio to showcase their work. 

"Staying ahead of continually changing floral design trends is vital to the
success of retail florists," said Mark Nance, AAF, President of BloomNet.
"Through diverse courses focusing on cutting-edge design techniques along with
strategies for implementing those techniques most effectively in today`s retail
marketplace, Floriology Institute can help florists gain a competitive edge that
can result in stronger profit potential for their businesses." 

The 2013 Floriology Institute Design Course schedule is as follows: 

January 20-24, 2013
5-Day Principles & Elements of Design
Instructor: Jackie Lacey, AIFD, CFD, PFCI 

March 10-14, 2013
5-Day Sympathy of Today
Instructor: Jackie Lacey, AIFD, CFD, PFCI 

April 7-9, 2013
3-Day Modern Twist on Everyday Design
Instructor: Donald Yim, AIFD, CPFD 

May 19-23, 2013
5-Day Competition/Certification and Portfolio Skills
Instructor: Jackie Lacey, AIFD, CFD, PFCI 

Floriology Institute offers both 3-day and 5-day design courses and is available
to anyone in the floral industry. BloomNet Florists in good standing receive
preferred pricing as well as flexible monthly clearinghouse payment options. All
returning students receive a 25% off discount. Scholarships to attend courses at
Floriology Institute are available through select state associations. 

To register for 2013 courses at the Floriology Institute and for more
information, visit or call Nicole
Gandini, Industry Relations & Education Manager (516) 237-7973. 

About Floriology Institute

As the premier, industry accredited floral education center, Floriology
Institute is dedicated to building a foundation for excellence, supporting best
practices and enabling innovative approaches in floral design and retail
business practices that empower florists to reach their full potential and allow
their customers to recapture the joy and expression of the language of flowers.
The Floriology Institute is located in Jacksonville, Florida and it offers an
extensive and diverse range of education courses to support florist needs. 

About BloomNet

BloomNet ( or 1-800-BloomNet) is an international wire service
and a world class business solutions provider offering quality products and
diverse services to a select network of professional retail Florists who utilize
BloomNet`s resources to grow their businesses profitably. Professional Florists
who are part of the BloomNet network can take advantage of several key benefits
including the highest published rebate in the industry with the easiest rebate
qualifications, tiered membership costs, state-of-the-art technology solutions,
and a complete suite of value-added products and services. BloomNet has
established and maintains the industry`s most stringent business standards for
participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of
1-800-FLOWERS.COM, Inc.

Lisa Carmichael, 516-237-7948

Copyright Business Wire 2013