LivingSocial Names Former Best Buy CMO Barry Judge as Chief Marketing Officer

Tue Jan 8, 2013 12:30pm EST

* Reuters is not responsible for the content in this press release.

WASHINGTON--(Business Wire)--
LivingSocial, the local marketplace to buy and share the best things to do in
your city, today announced that experienced marketing executive Barry Judge has
been appointed Chief Marketing Officer (CMO) for the company. Formerly, Judge
served as Executive Vice President, Global Chief Marketing Officer for Best Buy,
the world`s largest consumer electronics retailer, as well as a range of other
senior marketing positions at Best Buy and other companies. 

"Barry is a giant in the field of marketing, and his decision to join our
leadership team is a tremendous vote of confidence in our vision and opportunity
for success," said LivingSocial CEO Tim O`Shaughnessy. "Barry helped one of the
world`s largest retailers build a powerhouse online and mobile presence, and
we`re confident he can help us extend our own leadership in the local commerce
space. With his experience and strategic insight, Barry will help us reach
millions of new consumers and businesses around the world." 

As CMO at LivingSocial, Judge will oversee all aspects of marketing for the
company, including online and offline advertising, brand management, social
media, and communications. 

"No other company in the local commerce landscape combines LivingSocial`s broad
reach, deep consumer and merchant relationships, and strong reputation," added
Judge. "My career has been spent inventing and reinventing great brands, and
LivingSocial has a unique opportunity to build a new industry from scratch by
helping millions of local customers discover and share the best things to do in
their cities." 

Judge originally joined Best Buy in 1999 to help the company launch,
now one of the world`s leading online commerce destinations, and held a number
of senior marketing positions at the company before being named CMO in 2008, a
position he held until mid-2012. 

Judge began his career at The Direct Marketing Group and has held positions
ranging from marketing assistant to product group manager with Young & Rubicam,
Coca Cola USA, The Quaker Oats Company and the Pillsbury Company. He also served
as vice president of marketing for Caribou Coffee Company. 

Judge serves on the boards of Total Wine & More, Owner IQ, and the Mobile
Marketing Association. Judge has a bachelor`s degree from Brown University and a
master`s degree in marketing from the J.L. Kellogg School at Northwestern
University. He can be found on Twitter @barryjudge. 

About LivingSocial

LivingSocial is the local marketplace to buy and share the best things to do in
your city. With unique and diverse offerings each day, we inspire members to
discover everything from weekend excursions to one-of-a kind events and
experiences to exclusive gourmet dinners to family aquarium outings and more. We
help local businesses grow by introducing them to high-quality new customers and
give merchants the tools to make our members their regulars. Based in
Washington, D.C., LivingSocial now has more than 70 million members around the

Andrew Weinstein, 202-695-7089

Copyright Business Wire 2013
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