New Platform from Ericsson brings Communications Simplicity to Developers

Tue Jan 8, 2013 1:45pm EST

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*Progress toward Networked Society, where communication is being re-invented and anything that
benefits from a connection, will have one
*Ericsson's "IMS Innovation Platform" for Web Real Time Communications turns any device with a web
connection into an open communications device
*Platform used at Hackathon during the AT&T Developer Summit 

Ericsson (NASDAQ: ERIC) has unveiled a new web development platform that will allow any connected
device to be turned into an always-open communications device.  The world's first IMS-based "Web
Real Time Communications" (WebRTC) platform enables web applications that will greatly expand the
ecosystem for enterprise and consumers.  

By enabling any device to be reached by an existing mobile number, developers are empowered to
re-invent existing communication services, create completely new communication paradigms and allow
customers to receive increased value from their mobile service. 

At the AT&T Developer Summit, AT&T announced its Call Management API powered by Ericsson's new IMS
Innovation Platform, which is now in Alpha.  Additionally, developers were invited to a Hackathon
on January 5 and 6 where they competed for prizes while using the AT&T Call Management API to
invent new applications and services during a 30-hour race for innovation. 

The Hackathon prizes, offered by AT&T, totaled 200,000 US dollars. The first place overall prize -
30,000 USD - was awarded to Ruggero Scorcioni for the call-management app "Good Times," which uses
a headset to read brainwaves. If the user has very busy brainwaves, the "Good Times" app informs
callers that it's better to call back at another time.

The contest shows that more innovation is happening in communication today than has happened in
the previous 30 years.  Relevance and simplicity are key to success. By developing this new
platform, Ericsson is allowing developers to unleash their creativity for new applications that
will no longer be limited by the technology platforms they are built upon. 

Geoff Hollingworth, head of Business Innovation, Ericsson North America, said: "Developers will
take the concept of the existing phone call, see it as a digital stream and innovate accordingly.
Recording, transcribing, contextualizing, translating, on any connected device, using people's
existing phone number - all are just the beginnings of possibility."

See a video about the contest and its winner on 

WebRTC  is an open industry project which aims to provide real-time
communication capabilities (for voice/video type of services) natively in browser environments
WebRTC standardizes how to set up a media connection between two clients (no need for download of
specific software as the media parts is provided by the browser) and provides developer access via
JavaScript API's to simplify creation of multimedia services. 

Ericsson provide products and solutions to use WebRTC technology for web based clients to connect
to the operators' telecom environment both for web to web communication as well as for web to
IMS/legacy interworking.

Download high-resolution photos and broadcast-quality video at 

Ericsson is the world's leading provider of communications technology and services. We are
enabling the Networked Society with efficient real-time solutions that allow us all to study, work
and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications
Technology for telecom operators and other industries. Today more than 40 percent of the world's
mobile traffic goes through Ericsson networks and we support customers' networks servicing more
than 2.5 billion subscribers. 

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is
headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD
35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges. 



Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92

Ericsson Investor Relations
Phone: +46 10 719 00 00

New Platform Brings Communications Simplicity to Developers 
What is WebRTC? 


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Source: Ericsson via Thomson Reuters ONE


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