Cardlytics Expanding San Francisco Presence

Tue Jan 8, 2013 11:30am EST

* Reuters is not responsible for the content in this press release.

SAN FRANCISCO, CA, Jan 08 (Marketwire) -- 
Cardlytics, the leading marketing and analytics platform, today announced
plans to build its West Coast presence through a base in San Francisco.
The company has leased office space in downtown San Francisco, and has
begun building a team in marketing, sales, and mobile development. 

    As part of the expansion, Kasey Byrne has joined Cardlytics as Senior
Vice President of Marketing, and will be based in San Francisco. A
seasoned technology and digital media company executive, Byrne will be
responsible for worldwide marketing, branding, advertising and

    Byrne has held senior executive and consulting positions in marketing and
communications with a variety of technology and services companies,
including serving as Chief Communications Officer for search marketing
leader, Overture Services, prior to its acquisition by Yahoo! Most
recently, she was Vice President of corporate marketing for Aktana, a
pioneer in actionable analytics for sales force effectiveness. 

    "Kasey has an exceptional track record for marketing excellence," said
Scott Grimes, Chief Executive Officer of Cardlytics. "We have built a
unique and data-driven analytics platform, as well as a massive new
channel for advertisers. Kasey joins as a perfect time as we expand our
platform to even more retailers, restaurants, and other consumer-facing

    In conjunction with the opening of the office, Cardlytics has announced
that it plans to build mobile product management and development
expertise in San Francisco. 

    "We believe a key path for Cardlytics' future growth is through mobile,"
said Grimes. "We plan to leverage our existing marketing and analytics
platform to build a mobile product that simply does not exist in the
market today."

    About Cardlytics
 Cardlytics is a game-changing marketing and analytics
platform, providing businesses -- for the first time -- with a timely and
complete view of consumer purchase behavior. The company has unmatched,
exclusive access to current and historical purchase behavior for nearly
70 million U.S. households, capturing spending across all stores and
categories. Cardlytics can finally answer the question: what share of
your customer's wallet do you capture?

    The Cardlytics platform is built upon historical consumer purchase
information, provided securely by its premier network of over 300
financial institution partners, including Bank of America, PNC and
Regions. The company is also the pioneer and leader in the card-linked
marketing space, providing both national and local businesses with
revenue-generating digital and mobile marketing options, based upon its
core analytics platform.

    Founded in 2008, the company is backed by leading investors in both
Silicon Valley and Boston, and a strategic investment from the global
leader in loyalty management, Aimia (TSX: AIM).


Media Contacts:

Retail/Marketing/Advertising Media: 
Stephanie Evans 

Financial Services Media:
Mary York

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