American Apparel Drives Performance With Oracle Commerce Solutions

Tue Jan 8, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

REDWOOD SHORES, CA, Jan 08 (Marketwire) -- 

    News Facts

--  Since launching a new e-commerce platform, American Apparel has
    continued to deliver an increase in e-commerce sales, with a more than
    38 percent increase over the same period last year.
--  December 2012 sales increased more than 59 percent over December 2011,
    and it was the highest sales month in the history of the company's
    online business.
--  American Apparel, which manufactures and distributes merchandise as
    well as retailing direct to consumers, in October moved its multi-site
    e-commerce operations to Oracle's ATG Web Commerce, a component of
    Oracle Commerce, to support and encourage ongoing growth by improving
    content management, promotions, search and transactions.
--  Object Edge, a Gold level member in Oracle PartnerNetwork (OPN) with a
    Specialization in ATG Web Commerce implemented the solution.


Additional Results

--  American Apparel implemented ATG Web Commerce and will be using the
    platform to operate multiple integrated e-commerce sites for different
    customer groups and geographic regions.
--  The ATG Web Commerce solution provides American Apparel's business
    teams with an easy-to-use visual interface that simplifies the job of
    managing content, adapting page layouts and developing and
    implementing promotions.
--  American Apparel will be using Oracle to present customers with
    personalized content and customized search options, helping to
    accelerate selections by presenting items that the consumer prefers.
--  As American Apparel continues to drive growth and expand to new
    markets, the retailer expects to leverage Oracle's scalable commerce
    platform to optimize operations and the customer experience.


Supporting Quotes

--  "We required an open, scalable platform with the features and
    functionality to support us now and in the future," said Stacey
    Shulman, CIO, American Apparel. "As we continue to grow sales
    worldwide, the Oracle solution will enable us to personalize and
    enhance the customer experience online, streamline service and
    introduce more international sites."
--  "By implementing Oracle's ATG Web Commerce, American Apparel has
    established an e-commerce platform that will help them drive sales
    growth," said Mike Webster, senior vice president and general manager,
    Oracle Retail. "Oracle will continue to focus on helping retailers
    optimize core retail operations and improve the cross-channel customer
--  "American Apparel has been keen to unlock the power of Oracle's ATG
    Web Commerce," said Jags Krishnamurthy, chief operating officer,
    Object Edge. "The results are already showing how well the platform
    can support the company's initiatives, and the future looks bright."


Supporting Resources

--  About American Apparel
--  About Oracle ATG Web Commerce
--  About Oracle ATG Web Commerce Customer Service
--  Oracle Retail on Facebook, Twitter and YouTube
--  Oracle Retail International Blog
--  Oracle Insight-Driven Retailing Blog
--  Oracle Retail in the News
--  Oracle Retail Asset and Centralized Knowledge Portal


About Oracle Retail
 Oracle provides retailers with a complete, open
and integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize every aspect
of their business. 20 of the top 20 retailers worldwide -- including
fashion, hardlines, grocery and specialty retailers -- use Oracle
solutions to drive performance, deliver critical insights and fuel growth
across traditional, mobile and commerce channels. For more information,
visit our Web site at

    About Oracle 
 Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information about Oracle
(NASDAQ: ORCL), visit

    About Oracle in Industries
 Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex business
processes relevant to retail, helping speed time to market, reduce costs,
and gain a competitive edge.

 Oracle and Java are registered
trademarks of Oracle and/or its affiliates. Other names may be trademarks
of their respective owners.



Greg Lunsford

Mary Ellen Amodeo
Amodeo Associates

Copyright 2013, Marketwire, All rights reserved.


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