New Platform from Ericsson brings Communications Simplicity to Developers

Tue Jan 8, 2013 1:55pm EST

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STOCKHOLM, SWEDEN, Jan 08 (Marketwire) -- 
Ericsson (NASDAQ: ERIC)

  * Progress toward Networked Society, where communication is being
    re-invented and anything that benefits from a connection, will have one
  * Ericsson's "IMS Innovation Platform" for Web Real Time Communications
    turns any device with a web connection into an open communications
  * Platform used at Hackathon during the AT&T Developer Summit

Ericsson (NASDAQ: ERIC) has unveiled a new web development platform
that will allow any connected device to be turned into an always-open
communications device. The world's first IMS-based "Web Real Time
Communications" (WebRTC) platform enables web applications that will
greatly expand the ecosystem for enterprise and consumers.

    By enabling any device to be reached by an existing mobile number,
developers are empowered to re-invent existing communication services,
create completely new communication paradigms and allow customers to
receive increased value from their mobile service.

    At the AT&T Developer Summit, AT&T announced its Call Management API
powered by Ericsson's new IMS Innovation Platform, which is now in Alpha.
Additionally, developers were invited to a Hackathon on January 5 and 6
where they competed for prizes while using the AT&T Call Management API
to invent new applications and services during a 30-hour race for

    The Hackathon prizes, offered by AT&T, totaled 200,000 US dollars. The
first place overall prize -- 30,000 USD -- was awarded to Ruggero
Scorcioni for the call-management app "Good Times," which uses a headset
to read brainwaves. If the user has very busy brainwaves, the "Good
Times" app informs callers that it's better to call back at another time.

    The contest shows that more innovation is happening in communication today
than has happened in the previous 30 years. Relevance and simplicity are
key to success. By developing this new platform, Ericsson is allowing
developers to unleash their creativity for new applications that will no
longer be limited by the technology platforms they are built upon.

    Geoff Hollingworth, head of Business Innovation, Ericsson North America,
said: "Developers will take the concept of the existing phone call, see
it as a digital stream and innovate accordingly. Recording, transcribing,
contextualizing, translating, on any connected device, using people's
existing phone number -- all are just the beginnings of possibility."



    See a video about the contest and its winner on

    WebRTC is an open industry project which aims to provide real-time
communication capabilities (for voice/video type of services) natively in
browser environments WebRTC standardizes how to set up a media connection
between two clients (no need for download of specific software as the
media parts is provided by the browser) and provides developer access via
JavaScript API's to simplify creation of multimedia services.

    Ericsson provide products and solutions to use WebRTC technology for web
based clients to connect to the operators' telecom environment both for
web to web communication as well as for web to IMS/legacy interworking.

    Download high-resolution photos and broadcast-quality video at

    Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
in sustainable societies around the world.

    Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries. Today more than 40 percent of the world's mobile traffic goes
through Ericsson networks and we support customers' networks servicing
more than 2.5 billion subscribers.

    We operate in 180 countries and employ more than 100,000 people. Founded
in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the
company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock


 New Platform Brings
Communications Simplicity to Developers:

    What is WebRTC?:

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