UnitedHealthcare and KONAMI Develop Innovative Program to Reduce Childhood Obesity with the Launch of "DanceDanceRevolution Classroom Edition"

Tue Jan 8, 2013 8:30am EST

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* "Exergame" from KONAMI now available to classrooms nationwide
* Special collaboration between the companies brings interactive video game to
schools in Florida, Georgia and Texas
* UnitedHealthcare to showcase array of technologies designed to improve
peoples` well-being and enhance the health system during the 2013 International
Consumer Electronics Show

LAS VEGAS--(Business Wire)--
UnitedHealthcare and KONAMI Digital Entertainment, Inc., today announced at the
2013 International Consumer Electronics Show (CES) a joint effort to reduce
childhood obesity through KONAMI`s new DanceDanceRevolution (DDR) Classroom
Edition, the latest iteration of the wildly popular dance game that has shown to
encourage physical activity among adults and children. 

DDR Classroom Edition is an interactive video game, also known as an "exergame,"
that combines physical activity with energetic music and visuals. The game and
associated hardware technology, which was developed by Performance Designed
Products, enables up to 48 students to participate simultaneously, using
wireless mat controllers that feature a smart card reader that tracks each
student`s individual progress. While students move to the beat, teachers receive
vital information about their students` health including, steps, body mass index
(BMI) and caloric burn rate. 

KONAMI and UnitedHealthcare launched the game at three schools located in
Longwood, Fla.; Gainesville, Ga.; and Fresno, Texas. The participating schools,
with assistance from KONAMI and UnitedHealthcare, will use the game to track its
impact on students` health, well-being and exercise habits. 

The program builds on UnitedHealthcare`s deep expertise in developing practical
solutions to control childhood obesity, including collaborations with school
systems nationwide. This latest collaboration will also be incorporated into
`Activate for Kids,` a school wellness initiative operated by UnitedHealthcare
and United Health Foundation in partnership with school systems throughout
Florida, Georgia and Texas. 

DDR Classroom Edition also will be on display at UnitedHealthcare`s exhibitor
booth (#25515) during CES in Las Vegas, Jan. 8-11. Conference attendees will be
able to play DDR Classroom Edition, with instruction provided by certified
personal trainers. 

"DanceDanceRevolution introduced a generation of young people to an innovative
and fun approach to physical activity," said Clara Baum, senior director of
strategic marketing and partnerships, KONAMI. "With the recent launch of our
Classroom Edition and KONAMI`s collaboration with UnitedHealthcare, we see the
healthy lifestyle benefits of expanding the active video games or `exergaming`
platform and making this fun, physical activity system available to as many
people as possible." 

Studies indicate "exergaming," which refers to video games such as DDR Classroom
Edition that are also a form of exercise, have the potential to reduce the
growing obesity epidemic among children and adults. Recognized by leading
researchers, schools, and doctors as an innovative and fun solution to promoting
a healthy lifestyle and fighting childhood obesity; DDR Classroom Edition
launches with support from key partners, including the American Diabetes
Association and Sony Music. 

"The DanceDanceRevolution Classroom Edition teaches kids that physical activity
can be fun and enjoyable, while fostering the development of healthy attitudes
and habits that can last a lifetime," said Reed Tuckson, M.D., executive vice
president and chief of medical affairs, UnitedHealth Group. "By developing
innovative collaborations that engage young people in improving their health, we
are taking an important step toward reducing childhood obesity in our country." 

In addition to showcasing DDR Classroom Edition, UnitedHealthcare`s
4,000-square-foot exhibitor booth at CES demonstrates how the health care
company`s health benefits, services and technologies are helping to simplify the
consumer health care experience by making helpful, practical information more
accessible and affordable through personal technology devices such as
smartphones, video game consoles and television programming. 

CES attendees who visit the UnitedHealthcare booth [25515] can interact with a
wide range of innovative health tools, including:

* myHealthcare Cost Estimator - This online and mobile tool gives consumers the
transparency they need to understand health care costs and quality for specific
physicians and hospitals; enables them to compare costs and quality of
alternative treatments; and provides personalized out-of-pocket cost estimates
based on current benefits, applicable network discounts and health financing
accounts. 
* Health4Me - This powerful mobile app helps UnitedHealthcare plan participants
on the go find in-network doctors, benefit information and claim status. 
* Senior Digital Journey - By better understanding how individuals experience
health care and insurance, UnitedHealthcare is gaining insights in how to
enhance its service delivery to fit the behavior, needs and desires of its
customers. 
* UnitedHealthcare Community Rewards - This program rewards children with points
for healthy habits such as visiting their doctors regularly for checkups or
brushing their teeth. Then they are able to redeem the points for valuable
rewards such as a camera or a bicycle.

Several UnitedHealthcare executives will also make presentations during CES. Dr.
Tuckson, will speak alongside Dr. Deepak Chopra at this year`s Supersession "The
Human Body: The Next Digital Revolution," moderated by The Huffington Post
President and Editor in Chief Arianna Huffington (Tuesday, Jan. 8, 9:30-10:30
a.m.). Dr. Tuckson will also provide a keynote speech during the Digital Health
Summit at CES, focusing on the role technology plays in managing the health and
well-being of millions of Americans (Wednesday, Jan. 8, 10:25-11:05 a.m.). 

"The health care system is undergoing a substantial transformation, with
technology and innovative collaborations such as the one with KONAMI playing
crucial roles in that process," said Dr. Tuckson. "Through the technologies and
collaborations being showcased during CES, UnitedHealthcare is taking important
steps to enhance the health system and empower people to take charge of their
personal health like never before." 

For more on UnitedHealthcare presence at CES as well as the company`s booth,
fitness challenges, and speaking engagements, visit www.ceshealth.com or follow
@CESHealth on Twitter. 

About DanceDanceRevolution
DanceDanceRevolution is the definitive music and motion game that combines fun,
fitness, competition, dance and music. Since it was first introduced to North
American video game consoles in 2001, DanceDanceRevolution has received a
tremendous amount of exposure for its health benefits. A major part of the new
trend in gaming that takes players off of the couch and away from the joystick;
DanceDanceRevolution has recently been introduced as part of the physical
fitness curriculum in multiple school districts in the United States.
Additionally, it has been a part of numerous research studies on childhood
obesity. 

For more information, please visit: www.konami.com/ddr

About KONAMI Group
KONAMI Digital Entertainment, Inc. is a leading developer, publisher and
manufacturer of electronic entertainment properties. Konami's titles include the
popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and
Castlevania, among other top sellers. The latest information about KONAMI can be
found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded
company based in Tokyo, Japan with subsidiary offices, KONAMI Digital
Entertainment Co., Ltd. in Tokyo, Japan, KONAMI Digital Entertainment, Inc., in
the United States and KONAMI Digital Entertainment GmbH in Frankfurt, Germany.
KONAMI CORPORATION is traded in the United States on the New York Stock Exchange
under the ticker symbol KNM. Details of the products published by KONAMI can be
found at http://www.konami.com. 

To order product, please email ddrcesupport@konami.com or call 855-705-1332. 

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives
by simplifying the health care experience, meeting consumer health and wellness
needs, and sustaining trusted relationships with care providers. The company
offers the full spectrum of health benefit programs for individuals, employers
and Medicare and Medicaid beneficiaries, and contracts directly with more than
650,000 physicians and care professionals and 5,000 hospitals nationwide.
UnitedHealthcare serves more than 38 million people and is one of the businesses
of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
well-being company.

Konami Digital Entertainment
Brandon Cox, 310-220-8674
cb32603@konami.com
or
UnitedHealthcare
Will Shanley, 714-204-8005
will.shanley@uhc.com



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