BRIEF-Signet Jewelers CEO: didn't drive same-store sales by "overpromoting"

Tue Jan 8, 2013 9:23am EST

Jan 8 (Reuters) - Signet Jewelers Ltd : * Signet Jewelers ltd CEO says U.K. business strengthened late

in holiday season but insufficient to offset earlier traffic declines * CEO says "UK consumers seem to direct their spending in favor of other retail

categories, including the technology category" * CEO: "we didn't drive these strong same-store sales by overpromoting" * CFO says not expecting an impact on business from higher U.S. payroll taxes * CFO says kay driven by increased transactions, increase in average

transaction price, and jared was driven by an increase in number of