Target to match prices of key rivals' websites year round

Tue Jan 8, 2013 8:47am EST

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Jan 8 (Reuters) - Target Corp said on Tuesday it will match on a year-round basis the prices found on the websites of key rivals Inc, Best Buy Co Inc , Wal-Mart Stores Inc and Toys R Us, building on a program it introduced this past holiday season.

The move comes after Target last week reported flat growth in December at stores open at least a year.

The discount chain was offering the price match between Nov. 1 and Dec. 16. In November, Target Chief Executive Gregg Steinhafel said that the retailer was not seeing a lot of price match activity in stores.