Yahoo! en Español and Sony Music Latin Partner to Bring Branded Entertainment Series to Fans

Wed Jan 9, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130109:nBw095468a

Original Digital Series Features Top Latin Music Names
NEW YORK--(Business Wire)--
Yahoo! en Español and Sony Music Latin announced today a strategic partnership
to develop and distribute a series of branded entertainment programs, which will
premiere in early 2013. The partnership will bring jointly-produced, exclusive
videos and digital music programming to the U.S. Hispanic audience -- the
fastest-growing demographic in the nation. 

The portfolio of programs developed by Yahoo! en Español and Sony Music Latin
will include beauty, cooking, lifestyle, dance and music, and will be aired
exclusively on the OMG! en Español and Mujer channels across Yahoo! en Español.
As the premiere entertainment company in Latin America and the United States,
Sony Music Latin brings to the table a star-studded roster of talent to the
partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony, Pitbull,
Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner, Victor
Manuelle, and other top figures in Latin music entertainment. 

"At Yahoo!, we help connect users with the information and experiences that they
love, and for our Latino users, music and celebrities are a core part of their
daily lives," said Javier Garcia, general manager of Yahoo! U.S. Hispanic
business. "We are thrilled to partner with Sony Music Latin to continue bringing
premium, customized Hispanic content to the millions of Latinos who come to our
site daily." 

"The ever changing landscape of the entertainment industry is bringing
innovative opportunities to the table like this ground-breaking partnership with
Yahoo! en Español, another premiere player in the entertainment space," said
Ruben Leyva, Senior Vice President of Business Development for Sony Music
Entertainment Latin Iberia. "We are very excited about the unlimited potential
of combining our talent roster with Yahoo!`s international platform." 

Yahoo! en Español has consolidated itself as one of the leaders in digital
branded entertainment. Thisis the latest addition to the number of original
digital series produced by Yahoo! for Yahoo! en Español, which in 2012 launched
more than 30 original programs. Yahoo! provides advertisers with unparalleled
opportunity to create unique and compelling campaigns that engage a targeted,
multi-cultural audience at scale. 

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and
entertaining. By creating highly personalized experiences for our users, we keep
people connected to what matters most to them, across devices and around the
world. In turn, we create value for advertisers by connecting them with the
audiences that build their businesses. Yahoo! is headquartered in Sunnyvale,
Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and
the Europe, Middle East and Africa (EMEA) regions. For more information, visit
the pressroom (pressroom.yahoo.net) or the company's blog (yodel.yahoo.com). 

About Sony Music US Latin

Sony Music US Latin brings the best in all genres of Latin music to millions of
music lovers across the United States and the world. Sony Music US Latin works
with world-class recording artists to share their music in both traditional and
innovating manners. With the most exciting new music and a vast catalog of hits,
Sony Music US Latin is able to forge alliances with other outstanding companies
to showcase their artists in appealing and creative ways. Headquartered in
Miami, Fla., and part of the worldwide Sony Music Entertainment family, Sony
Music US Latin is the recording home of such superstars as Ricky Martin, Marc
Anthony, Chayanne, Thalía, Romeo Santos, Cristian Castro, Natalia Jiménez,
Vicente Fernández, and Gerardo Ortíz. For more information, visit
sonymusiclatin.com. 

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current
roster that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including Arista Nashville, Beach Street
Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1,
Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy
Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, Reunion
Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International,
Syco Music, Verity Music Group and Volcano. Sony Music Entertainment is a wholly
owned subsidiary of Sony Corporation of America.

Yahoo!
Sheila Tran, 408-349-6455
tsheila@yahoo-inc.com

Copyright Business Wire 2013
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.