International Business Times' Parent Company, IBT Media Unveiled

Wed Jan 9, 2013 10:47am EST

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Newly Formed Media Group Announces Online Business Video Portal, BizuTV, and New
Vertical Websites Platform
NEW YORK,  Jan. 9, 2013  /PRNewswire/ -- International Business Times today
announced the launch of IBT Media, an expanded global media group, comprised of
new properties including a business online video portal,  Bizu.tv, and vertical
websites that provide the latest news on highly-followed niche lifestyle
subjects. With online video engagement numbers on the rise and expected to grow
this year, Bizu.tv creates a hub for video on topics like personal finance,
investments and marketing that are beneficial for C-level executives, small
business owners, investors and more. Additionally, IBT Media's vertical websites
platform will enable readers to access targeted coverage of various subjects
such as automotive, fashion, realty, technology, science and travel, helping to
meet the interests and demands of international audiences.

"As we continue to see the need for comprehensive coverage across broader topics
around the world, IBT Media and our new platforms will build on the success of
International Business Times," said Etienne Uzac, CEO and co-Founder of IBT
Media. "Our latest ventures reflect the evolution of our company into a
multi-product global media group that will help us better leverage our existing
intellectual property, while positioning us for rapid growth in the years
ahead."

While video continues to saturate the Internet, there is still a great need for
high-quality business video content today that individuals can source for
knowledge and information. Bizu.tv will meet this need by being a valuable tool
for business and professional development worldwide. With videos ranging from
interviews with executives to lectures and how to's, the portal will showcase
the successes and best-practices for viewers to build upon their expertise. As a
community of expert contributors for video, trusted media partners, industry
leaders and intellectuals from around the world will provide content for
Bizu.tv. Furthermore, in order to encourage participation from the business
community, Bizu.tv will require all users to log-in through their  LinkedIn 
accounts to contribute content.  

Participating media partners will also have the opportunity to earn incremental
revenue on their existing videos by promoting their content to new viewers as
Bizu.tv creates a brand-safe environment for content providers to aggregate
their high quality videos. The inaugural media partners of Bizu.tv are IDG
Communications and International news network  FRANCE 24. The video portal will
also be working with advertising partners such as Digitas and PJA Advertising to
bring the best variety of engaging and creative content that will compliment the
videos on Bizu.tv.   

"We've seen video consumption grow tremendously in the IDG TechNetwork over the
past two years.  IDG's library of quality content has undoubtedly been a major
driver in creating that user interest.  We are extremely excited to expand our
relationship with IBT Media by making our content accessible through Bizu.tv,
and helping create an engaging and reliable source of information for viewers,"
said  Sean Buckley, group director, Business Development and Strategic
Partnerships, IDG TechNetwork.

"As an agency, we look to tell our client's stories and share their brand with
an audience that we know our message will resonate with," said  Peggy Groppo,
Media Account Director, PJA Advertising. "With Bizu.tv we can now reach that
business audience and be able to better serve our highly-valued clients."  

In addition to Bizu.tv, IBT Media's vertical websites platform will serve
audiences in areas like design, fashion, auto, science and food to create
communities of enthusiasts that seek to follow the latest news surrounding their
interests. While the sites feature today's news and editorial pieces relevant to
these topics, they will also develop into a platform where readers can connect
with like-minded individuals. The 11 new sites under the vertical platform
include:  Celebeat,  Food&Recipe,  iDesignTimes,  iDigitalTimes,  iFashionTimes,
 iJobTimes,  iMotorTimes,  iRealtyTimes,  iScienceTimes,  iSportsTimes  and 
iTravelerTimes.

"The creation of IBT Media marks an important milestone for International
Business Times, as the online news publication initially was a single digital
property, focusing solely on business news," said  Johnathan Davis, Chief
Content Officer and Co-Founder of IBT Media. "Our new platforms will help us to
reach a greater audience around the world as IBT Media is now a one-stop-shop
for not only global news but content across various industries and subjects."  

International Business Times, the digital global news publication now ranked
within the top 10 U.S. online growth property according to comScore, remains as
the main business unit of IBT Media. The publication has recently launched a new
website with a new design layout to better serve its growing audience of
investors, traders, business owners, entrepreneurs and executives, among others.
 

About IBT Media
IBT Media is a global digital media group that delivers news to an audience of
more than 12 million people every month worldwide through its network of digital
publishing platforms. IBT Media is the parent company of International Business
Times and Bizu.tv, along with 11 vertical sites, which produce and syndicate
multi-format content across a variety of categories, with a focus on business.
IBT Media properties provide comprehensive content around the most important
business, economic and political stories from around the world, while also
adhering to other niche areas that interest global readers today. For more
information on IBT Media and its properties, visit:  http://corp.ibt.com/

 

SOURCE  The International Business Times Inc.


Erica McDonald, Erica.mcdonald@horngroup.com, +1-646-202-9784
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