Diageo Signs New Distribution Agreements and New Brokerage Agreement with The Charmer Sunbelt Group

Thu Jan 10, 2013 9:01am EST

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Agreements Apply to Arizona, Colorado, Delaware, Maryland, New York, South
Carolina, and the District of Columbia
NORWALK, Conn. and  NEW YORK,  Jan. 10, 2013  /PRNewswire/ -- Diageo, the
world's leading spirits, wine and beer company, and The Charmer Sunbelt Group
today announced that they have entered into new agreements for  Arizona, 
Colorado,  Delaware,  Maryland,  New York,  South Carolina, and the  District of

Under these agreements, The Charmer Sunbelt Group will continue as the exclusive
distributor for the Diageo portfolio of wines and spirits in these states.  The
Charmer Sunbelt Group will also continue as the exclusive broker for Diageo
wines and spirits in  Montgomery County, Maryland.

"We are pleased to renew our relationship with Charmer in these markets. Diageo
will continue to evolve our route to market strategy based on having the best
leadership, capabilities and most importantly performance.  We look forward to
working with them to achieve future success," said  Jeff Ivey, Senior Vice
President, Commercial Strategy, Diageo North America.

Greg Baird, COO of The Charmer Sunbelt Group remarked: "We are very proud to
continue our successful and longstanding relationship with Diageo North America.
Their commitment to brand investment in partnership with our commitment to
market, organization, and people investment will sustain superior performance.
It is a privilege to represent their portfolio."

Diageo began the second phase of its transformational route to market strategy
for its spirits and wine brands in the U.S. in 2010 and this represents the
continuation of that strategy.   

About The Charmer Sunbelt Group

The Charmer Sunbelt Group (CSG) is one of the nation's leading distributors of
fine wines and spirits.  A group of privately held companies, CSG operates local
distributor and/or brokerage houses in 13 markets:  Arizona,  Colorado, 
Connecticut,  Delaware,  Florida,  Maryland,  New Jersey,  New York  (Metro and
Upstate),  Pennsylvania,  South Carolina,  Virginia, and the District of
Columbia.  Together, these companies employ more than 7,000 associates who bring
to market some of the most valuable and well-known consumer brands in the world.
 CSG is a family-owned business that proudly serves as the critical link between
wine and spirit suppliers, and the retail outlets where alcoholic beverage
brands are legally and responsibly sold and enjoyed.  For more information about
CSG, please visit  www.charmer-sunbelt.com.  

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and wine.
These brands include  Johnnie Walker, Crown Royal, JεB,  Windsor,  Buchanan's
and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan,  Jose Cuervo, Tanqueray, Guinness,  Beaulieu Vineyard  and Sterling
Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE  Diageo

Alix Dunn, Diageo, +1-203-229-4744, or Rachel Rosenblatt, FTI, +1-646-576-8106
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