Paladyne Invests in Senior Buy-side Talent, Expands Sales Team

Thu Jan 10, 2013 3:00am EST

* Reuters is not responsible for the content in this press release.

- Jim Feingold Appointed as Global Head of Sales

LAKE SUCCESS, New York, Jan. 10, 2013 /PRNewswire/ -- Paladyne Systems
[http://www.paladyne.com/], a Broadridge Financial Solutions
[http://broadridge.com/default.aspx?campaign=70130000000hCUj&source=pr_feingold&dimension=text&position=top]
company (NYSE : BR) and a leading provider of next-generation investment management
solutions, today announced the appointment of Jim Feingold as Global Head of Sales. In
addition, joining the sales and business development team as senior hires are Devani
Maijala, Lisa Zippelius and Michael Conti. 

(Logo: http://photos.prnewswire.com/prnh/20111207/NY17351LOGO
[http://photos.prnewswire.com/prnh/20111207/NY17351LOGO])

"We are pleased to expand our sales and business development with a seasoned team to be
led by an industry veteran of Jim's caliber as we continue to grow our client base
across the buy-side globally," said Sameer Shalaby
[http://www.paladyne.com/company/executive-team/], President, Paladyne Systems. "Since
Paladyne was acquired by Broadridge we have significantly expanded our product offering
and account coverage, and are extending into adjacent markets beyond the hedge fund
community."  

"I am excited to join Broadridge and lead Paladyne's sales team at this juncture. 
Broadridge's global reach and commitment, combined with Paladyne's extensive trading,
portfolio management and enterprise data management capabilities, creates an
institutional offering [http://www.paladyne.com/solutions/] unique in the marketplace,"
said Jim Feingold, Vice President and Global Head of Sales, institutional offering
Paladyne.  "We are at an inflection point right now as the buy-side faces an
increasingly complex global market landscape, shifting government regulations and the
need to monitor their business challenges in real-time. Paladyne offers a world class
platform, in a truly hosted solution, to help investment management firms and their
service providers with these challenges."  

Mr. Feingold will have responsibility for generating revenue globally, leveraging
existing and developing new buy-side relationships directly with hedge funds, asset
managers, service providers and channel partners; as well as supporting Paladyne sales
into adjacent markets. He was most recently Global Head of Institutional Sales at Direct
Markets, Inc., a subsidiary of Rodman & Renshaw, and prior to that Global Head of Sales
and Marketing at Portware LLC. Mr. Feingold has more than 20 years of experience, with
the last 15 years concentrating on electronic trading platforms and algorithms offered
to both the buy-side and the sell-side. He has held sales and marketing positions at
Progress Software, Merrill Lynch, Laidlaw Capital Management and Bloomberg Financial
Markets. 

Devani Maijala joins Paladyne as a Senior Director of Sales and will be primarily
focused on expanding strategic relationships with global hedge fund administrators and
asset managers. Previously, Ms. Maijala was a Senior Relationship Manager of the
Americas at Bloomberg L.P. in the Enterprise Asset and Investment Manager (AIM)
division, focusing on Portfolio & Risk Analytics. Ms. Maijala has over 12 years of
experience in buy-side financial services, having held positions at FactSet Research
Systems as an Assistant Vice President of Key Institutional Accounts, Thomson Reuters in
the Markets Division, and at G.E. Capital.

Lisa Zippelius joins Paladyne's New York office as a Senior Director of Buy-side Sales
and will focus on the rapidly expanding prime brokerage channel for Paladyne. Ms.
Zippelius spent nine years at Goldman Sachs where she was most recently a Vice President
in the Prime Brokerage group as a trader on the Securities Lending desk. Prior to
joining Prime Brokerage, Ms. Zippelius spent four years in FICC Sales and Trading at GS
and two years in the Global Transaction Banking Group at Deutsche Bank. She is an active
member in 100 Women in Hedge Funds and High Water Women.

Michael Conti joins Paladyne as Senior Director of Sales and will cover direct sales to
hedge funds and asset management clients in the U.S. Mr. Conti was most recently at
Thomson Reuters as a Global Sales Lead, and has over 25 years of industry experience,
both in financial services technology and investment banking. He has headed sales and
business development at Nirvana Solutions Inc. and Direct Services LLC, and also held
senior positions at Lehman Brothers and Societe Generale.  

About Paladyne Systems 
Paladyne Systems, a Broadridge Company (NYSE : BR), is the leading provider of next
generation investment management solutions. Paladyne offers its integrated front-,
middle- and back-office platform, known as the Paladyne Suite, to hedge funds, asset
managers, fund administrators and prime brokers. The modular Paladyne Suite includes
order management, portfolio management, reference data management, data warehouse and
custom reporting and reconciliation, and is complemented by the Paladyne Network, an
integrated network of leading 3rd-party software and market data firms. The solution can
be delivered onsite or via Paladyne's industry-leading application service provider
solution, SAS 70 Level II-certified Paladyne ASP. Paladyne was established in 2005 and
acquired by Broadridge in 2011 and now serves over 225 clients worldwide. The firm has
approximately 180 employees and is headquartered in New York, with regional offices in
New Jersey, London, Russia and Hong Kong. 

For more information, please visit www.paladyne.com [http://www.paladyne.com/]. 

About Broadridge
Broadridge is a technology services company focused on global capital markets. 
Broadridge is themarket leader enabling secure and accurate processing of information
for communications andsecurities transactions among issuers, investors and financial
intermediaries.  Broadridge builds theinfrastructure that underpins proxy services for
over 90% of public companies and mutual funds inNorth America; processes more than $4.5
trillion in fixed income and equity trades per day; and savescompanies billions annually
through its technology solutions. 

For more information about Broadridge, please visit www.broadridge.com
[http://broadridge.com/default.aspx?campaign=70130000000hCUj&source=pr_feingold&dimension=text&position=boilerplate].

Paladyne Media Contact:
Lisa Jane O'Neil
+1-212-786-7629
+1-917-361-8303
lisajane@ljoassociates.com,[mailto:lisajane@ljoassociates.com]

Broadridge Media Contact:
Kelly M. Howard
Broadridge
+1-212-981-1347
kelly.howard@broadridge.com[mailto:kelly.howard@broadridge.com]

Photo:  PRN Photo Desk, photodesk@prnewswire.comPaladyne Systems, a Broadridge Company

Web site:  http://www.paladyne.com/
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