UnitedHealthcare Offers $60,000 Prize as Part of Global Competition to Identify Solutions to Improve People's Health

Thu Jan 10, 2013 8:30am EST

* Reuters is not responsible for the content in this press release.


* "Open innovation" challenge enables people to submit consumer technology ideas
and solutions that can address chronic conditions, encourage prevention and
enhance the health system
* Online submissions accepted now through April 8; winning submission eligible
for $60,000 prize

LAS VEGAS--(Business Wire)--
UnitedHealthcare announced at the 2013 International Consumer Electronics Show
(CES) an open innovation initiative that invites people around the world to
submit new solutions that will enhance the health system and help people lead
healthier lives. 

The "Breakthrough Health Tech Challenge" aims to tap the creativity of
innovators worldwide, both within and beyond the health care industry, to bring
concepts and solutions that help address some of the greatest challenges facing
the health system. This "crowdsourcing" challenge seeks ideas on how common
consumer technologies or devices, including video game systems and mobile
phones, can be used in new ways to serve people by helping them address their
chronic conditions such as diabetes, heart disease and obesity. 

Details of the challenge and a submission form can be found at
www.ceshealth.com. Ideas are being accepted through April 8, with the winning
submission earning a $60,000 prize. 

"We believe this groundbreaking challenge will inspire new ideas and concepts
that could serve as breakthrough solutions to improving people`s health and the
health care system," said Gail Boudreaux, CEO of UnitedHealthcare, a
UnitedHealth Group (NYSE: UNH) company. "By engaging people from around the
globe, we will be able to identify new thinking that focuses on solutions that
promote health, prevent disease and improve medical care." 

This contest is the latest in a series of open innovation challenges that
UnitedHealth Group and its various businesses have launched since mid-2012.
These challenges have generated an array of unique ideas and concepts for

"Innovative ideas can come from anywhere, including from people outside the
health system," said Boudreaux. "The world`s largest consumer technology trade
show is an ideal venue to launch this unique opportunity for people worldwide to
think creatively and help drive health care innovation." 

UnitedHealthcare has a deep history and commitment to developing innovative
solutions that enhance the health system and help people live healthier lives,

* myHealthcare Cost Estimator - This online and mobile tool gives consumers the
transparency they need to understand health care costs and quality for specific
physicians and hospitals; enables them to compare costs and quality of
alternative treatments; and provides personalized out-of-pocket cost estimates
based on current benefits, applicable network discounts and health financing
* Health4Me - This powerful mobile app helps UnitedHealthcare plan participants
on the go find in-network doctors, benefit information and claim status. 
* Senior Digital Journey - By better understanding how individuals experience
health care and insurance, UnitedHealthcare is gaining insights in how to change
its service delivery to fit the behavior, needs and desires of the people it
* UnitedHealthcare Community Rewards - This program rewards children with points
for healthy habits such as visiting their doctors regularly for checkups or
brushing their teeth. Then they are able to redeem the points for valuable
rewards such as a camera or a bicycle.

For more on UnitedHealthcare`s presence at CES and the company`s booth, fitness
challenges and speaking engagements, visit www.ceshealth.com or follow
@CESHealth on Twitter. 

About UnitedHealthcare
UnitedHealthcare is dedicated to helping people nationwide live healthier lives
by simplifying the health care experience, meeting consumer health and wellness
needs, and sustaining trusted relationships with care providers. The company
offers the full spectrum of health benefit programs for individuals, employers
and Medicare and Medicaid beneficiaries, and contracts directly with more than
650,000 physicians and care professionals and 5,000 hospitals nationwide.
UnitedHealthcare serves more than 38 million people and is one of the businesses
of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
well-being company.

Will Shanley, 714-204-8005

Copyright Business Wire 2013
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