SAP Business Suite Powered by SAP HANA Reinvents the Real-Time Enterprise

Thu Jan 10, 2013 12:30pm EST

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SAP Launches SAP® Business Suite Powered by SAP HANA® for Real-Time Transactions
and Analytics on a Single In-Memory Platform
FRANKFURT, Germany,  NEW YORK  and  PALO ALTO, Calif.,  Jan. 10, 2013 
/PRNewswire/ -- SAP AG  (NYSE: SAP) today announced the availability of SAP
Business Suite powered by SAP HANA, a new option for SAP Business Suite
customers. SAP is now the only provider of an integrated family of business
applications that captures and analyzes transactional data in real time on a
single in-memory platform. SAP Business Suite powered by SAP HANA empowers
customers to run their business in real time within the window of opportunity to
transact, analyze and predict instantly and proactively in an unpredictable
world. This gives companies the unprecedented ability to translate real-time
insights to action immediately while removing the complexity of redundant data
and systems. This breakthrough innovation is designed to deliver new business
value across end-to-end business processes and will fundamentally change the way
companies do business and interact with each other. A broad variety of business
scenarios - including marketing analysis, financial close, receivables
management, material resource planning, as well as consumer and social sentiment
analysis - and the most used operational reporting and analytics have been
specifically optimized to deliver the highest value to customers.  

(Logo:  http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

SAP Business Suite powered by SAP HANA redefines speed and innovation for
businesses and opens up a whole new world of growth opportunities. Customers now
can manage all mission-critical business processes in real time such as
planning, execution, reporting and analysis by using the same relevant live
data. The new real-time SAP Business Suite provides an open environment allowing
operational analytics and reporting on live data. SAP has developed a
non-disruptive service pack to get the new SAP Business Suite benefit, and also
if customers choose to migrate their database to the SAP HANA platform, SAP has
made rapid deployment solutions available for fast implementation.

"In 2010, our founder and chairman of the SAP Supervisory Board, Dr.  Hasso
Plattner, laid out a bold vision that SAP HANA will be at the heart of SAP's
intellectual renewal and that it would transform both existing and new
applications. We have delivered consistently on this vision over the last two
years, and today marks a major milestone in that commitment as we now enable SAP
Business Suite to benefit from the power of SAP HANA," said Dr.  Vishal Sikka,
member of the SAP Executive Board, Technology and Innovation. "Now the software
at the heart of thousands of the world's best-run companies can work and think
as fast as our imagination. We can now eliminate the traditional trade-offs
between cost and performance and reinvent real-time business while dramatically
simplifying our customers' landscapes, together with a strong open ecosystem of
partners.  And SAP Business Suite continues to fully support and optimize for
all major databases in the industry, further demonstrating our commitment to
openness and innovation without disruption."

With this modern platform, SAP helps companies to transform their entire
business in real time with minimal disruption for smarter business innovations,
faster business processes and simpler business interactions.

Smarter Business Innovations
Customers can now rethink their business models and processes with intelligence
embedded in transactions.



"We are extremely enthusiastic about SAP ERP now being powered by SAP HANA as
this move will be a game-changer for John Deere," said  Derek Dyer, director,
Global SAP Services, Deere and Company. "After a successful initial experience,
we quickly made the decision to adopt SAP HANA as a platform of choice for many
of our existing and future applications. We consider this major innovation from
SAP as a new way to manage our business by revolutionizing the way we introduce
new products and services to the market, drive critical processes for us such as
materials requirement planning in real time and even explore a new world where
predictive maintenance now becomes possible."

Faster Business Processes
With SAP Business Suite powered by SAP HANA, businesses can accelerate their
core businesses dramatically and evolve toward real-time scenarios.  

"With the ever-increasing pace of business and ever shorter decision cycles,
there is a growing need to reduce the time needed to capture, analyze and act on
information," said  Henry Morris, senior vice president for IDC's Worldwide
Software, Services, Big Data as well as Sales and Marketing Executive Advisory
research groups. "SAP Business Suite running on SAP HANA is a response to this
need. By combining both transaction processing and analytics on a single
platform, SAP HANA supports a blended system of record and of decisions. The
integration of transaction management with real-time decision management
eliminates the delays and inefficiencies inherent in parallel operational and
business intelligence systems. This enables employees to make better tactical,
operational and strategic decisions based on relevant, granular,
up-to-the-moment data."

Simpler Business Interactions
Today, people expect consumer-grade user experiences and the power to translate
their live insight into immediate action. SAP Business Suite will simplify
business interactions on real-time information.



"The goal for Ferrero in the next five years is to double the total turnover in
non-European countries and SAP will be a key part of the success for us," said 
Enzo Bertolini, CIO, Ferrero Group. "The first impression of SAP ERP powered by
SAP HANA is that we can obtain significant improvement in terms of speed and
usability by working with real-time information. We expect clear benefits in
trade promotions and supply chain with better simulation and faster planning.
The future we imagine is combining mobility with big data to transform the way
we make decisions and manage our processes."

Open Choice and Full Support to Customers
SAP remains committed to support its customers' choice of database technologies
and vendors. SAP will continue to provide innovation for all databases supported
and work with its database partners to support these innovations, which may
include in-memory optimizations.  

For those customers that choose to migrate to SAP HANA, SAP is providing a
comprehensive set of services, rapid-deployment solutions, as well as trained
implementation consultants from its large ecosystem of partners. A special
rapid-deployment solution, planned to be released in the first quarter of 2013,
will be designed for customers to go live in less than six months and will offer
a complete package of preconfigured software, implementation services, content
and end user enablement for a fixed price and scope. To further accelerate
adoption, SAP used feedback from SAP user groups and customers and tuned its
pricing model to be similar to how customers currently purchase databases. The
pricing model will be based on the percentage of application value and is
extremely competitive to market alternatives.  

These innovations are also being planned for SAP Business All-in-One solutions,
thus enabling companies of all sizes to benefit from SAP HANA. Together with SAP
Business Suite applications powered by SAP HANA, these solutions will open up
new sales, service and business opportunities to the entire partner ecosystem.  

To read what partners have to say about today's announcement, see "Quote Sheet:
SAP Business Suite Powered by SAP HANA." For more information, visit the  SAP
Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to boardroom,
warehouse to storefront, desktop to mobile device - SAP empowers people and
organizations to work together more efficiently and use business insight more
effectively to stay ahead of the competition. SAP applications and services
enable more than 197,000 customers to operate profitably, adapt continuously,
and grow sustainably. For more information, visit  www.sap.com.  

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"forecast," "intend," "may," "plan," "project," "predict," "should" and "will"
and similar expressions as they relate to SAP are intended to identify such
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Securities and Exchange Commission ("SEC"), including SAP's most recent Annual
Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of their
dates.

© 2013 SAP AG. All rights reserved.  

SAP and other SAP products and services mentioned herein as well as their
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United States Only: 1 (800) 872-1SAP (1-800-872-1727)



For more information, press only:
Samantha Finnegan, +1 (415) 377-0475,  samantha.finnegan@sap.com, PST
Jim Dever, +1 (610) 661-2161,  james.dever@sap.com, EST
Christoph Liedtke, +49 6227 750383,  christoph.liedtke@sap.com, CET
Claudia Cortes, +1 (305) 476-4461,  claudia.cortes@sap.com, GMT+7
SAP Press Office, +49 6227 7-46315, CET; +1 610 661-3200, EST;  press@sap.com

SOURCE  SAP AG
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