Greens and Blues Headline 2013 Paint Color Palette

Thu Jan 10, 2013 3:23pm EST

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Popular colors trend toward the outdoors
PHILADELPHIA--(Business Wire)--
If you`re into what`s "in" when it comes to interior paint colors, just look
outside in 2013. The greens and blues that characterize the world outdoors are
the same hues that will be popular when beautifying our living spaces this year,
according to Debbie Zimmer, paint and color expert for the Paint Quality
Institute. 

"It`s fitting that green is expected to be one of the top paint colors used to
refresh and renew the interiors of homes and buildings," says Zimmer. "Green has
always been symbolic of new life. Only now, it will be giving new life to tired
interiors." 

That`s not to say, however, that the "pure" green we see on the color wheel will
be the people`s (or designer`s) choice. With the growing complexity and
sophistication of the palette offered by most paint companies, "green" today
refers to an extremely wide spectrum of hues. 

To visualize the options, think of the many colors that appear in a garden or
grove of trees: apple, asparagus, celery, fern, honeydew, lime, mint, olive, and
willow may come to mind. Wherever you buy your paint, you`ll likely find some
tints and shades of green named after such familiar flora. 

"Then there are the greens that gravitate toward blue, which just happens to be
projected as the other popular paint color this year," said Zimmer.
"Bluish-greens like teal, turquoise, aquamarine and cyan are expected to be hot
designer choices. By selecting one of these hybrid colors, you can in a sense
co-opt both of the trendy color choices." 

That`s not to say we won`t see a lot of true blues this year. We will. And many
will be drawn right from mother nature: lighter tints such as sky blue and
robin`s egg to darker shades like slate, navy and midnight blue. . . and
everything in between. 

Because various greens and blues work so well together, virtually any
combination from these extended color families can be used to create a visually
pleasant interior. To that end, Zimmer suggests that do-it-yourselfers, and even
professional painters and designers, mix it up when working with these hues. 

Some of the ways to do that include using different blues or greens on the walls
and trim, painting an accent wall in a slightly different color from the others,
and even incorporating patterns into the paint color scheme used on the walls.
Another idea: painting one or more items of furniture in a contrasting or
complementary green or blue. 

"Just as they do in a garden or landscape with the sky up above, the various
greens and blues will tend to harmonize into a cohesive picture that will be as
serene and tranquil as the beautiful scenes we see outdoors," said Zimmer. 

To learn more about color and decorating, or to download the Paint Quality
Institute`s free color app, visit www.paintquality.com. More advice on the use
of interior and exterior paint color can be found at blog.paintquality.com. 

About the PAINT QUALITY INSTITUTE(SM)

The Paint Quality Institute was formed in 1989 to educate people on the
advantages of using quality interior and exterior paints and coatings. The Paint
Quality Institute's goal is to provide information on the virtues of quality
paint as well as color trends and decorating with paint through a variety of
vehicles, including television appearances, newspaper and magazine articles, and
instructional literature. Please be sure to visit the Paint Quality Institute at
www.paintquality.com. PAINT QUALITY INSTITUTE and PAINTQUALITY.COM are
trademarks of The Dow Chemical Company ("Dow") or an affiliated company of Dow. 

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately
innovate what is essential to human progress. The Company connects chemistry and
innovation with the principles of sustainability to help address many of the
world's most challenging problems such as the need for clean water, renewable
energy generation and conservation, and increasing agricultural productivity.
Dow's diversified industry-leading portfolio of specialty chemical, advanced
materials, agrosciences and plastics businesses delivers a broad range of
technology-based products and solutions to customers in approximately 160
countries and in high growth sectors such as electronics, water, energy,
coatings and agriculture. In 2011, Dow had annual sales of $60 billion and
employed approximately 52,000 people worldwide. The Company's more than 5,000
products are manufactured at 197 sites in 36 countries across the globe.
References to "Dow" or the "Company" mean The Dow Chemical Company and its
consolidated subsidiaries unless otherwise expressly noted. More information
about Dow can be found at www.dow.com.

PAINT QUALITY INSTITUTE(SM)
Dow Coating Materials
Deborah Zimmer
Office: 215-619-1683
Cell: 215-962-5551
dzimmer@dow.com



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