Rolls-Royce Announces Record Sales In Company's 108-Year History

Thu Jan 10, 2013 12:01am EST

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WEST SUSSEX, England,  Jan. 10, 2013  /PRNewswire/ -- Rolls-Royce Motor Cars
today revealed record sales results for 2012. 3,575 cars were sold globally
during the year, which represents the third consecutive record and the best
sales result in the company's 108-year history.

(Photo:  http://photos.prnewswire.com/prnh/20130110/NY40125)  

The record results were achieved despite a number of challenges in 2012. These
included global business uncertainty and political unrest, preparations for the
start of production of Phantom Series II and expansion works at the Home of
Rolls-Royce in  West Sussex  to help the company satisfy increasing customer
demand for Bespoke personalisation across the model range. Against this
backdrop, Rolls-Royce has successfully retained its position at the very
pinnacle of the ultra luxury market, maintaining segment leadership for motor
cars selling above  Euros 200,000.  No other luxury brand sells as many cars in
this segment as Rolls-Royce.

* 3,575 cars delivered to customers in 2012, the highest annual sales in the
108-year history of the company and the third consecutive record year.  
* Sales growth reported across many regions worldwide.  
* Bespoke content at highest-ever levels.  
* Expansion into new markets - Rolls-Royce motor cars now sold in more than 40
countries worldwide.  
* United States  overtakes  China  to regain number one regional position.  
* Rolls-Royce reaffirms position at pinnacle of British luxury goods
manufacturing.

Strong sales growth was reported in many regions, with notable results seen in
the  Middle East  (up 26%), Mainland Europe (up 21%), and  Asia Pacific  (up
18%),  The United States  and  China  remained the most significant individual
markets for Rolls-Royce Motor Cars.  A number of markets reported record sales,
including  Saudi Arabia  (up 63%) and  Germany  (up 15%).

As part of the company's focus on long-term sustainable growth, there was
significant dealer development during the year. Thirty new or refurbished
dealerships opened across the world, taking the total to over 100 for the first
time in the company's history. Rolls-Royce also expanded into new markets,
including  Latin America, and sold motor cars in more than 40 countries
worldwide.

"My aim at the outset of 2012 was another record. I am delighted to announce our
sales for 2012 and to celebrate our 10th  anniversary with an historic record
result," said  Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor
Cars. "We had an outstanding year in spite of the challenges we faced, and
Rolls-Royce now leads the ultra luxury market by some considerable margin. I
applaud the Rolls-Royce workforce for their passion and commitment to this Great
British brand and we can look forward to future success."

The company's portfolio includes the pinnacle Phantom family products - Phantom,
Phantom Extended Wheelbase, Phantom Drophead Coupe and Phantom Coupe - and the
Ghost family - Ghost and Ghost Extended Wheelbase. Demand for all variants was
strong. Phantom Series II was unveiled in March at the Geneva Motor Show to
worldwide acclaim and production has been increased at the company's Goodwood
manufacturing plant to meet customer demand.

2012 also marked another record for the Rolls-Royce Bespoke personalisation
programme, a service with Rolls-Royce's legendary hand-craftsmanship and
attention to detail at its core. Nearly every Phantom family model (95%), and
three out of every four Ghosts (73%), left the Home of Rolls-Royce with some
element of Bespoke personalisation. Sales were also enhanced by several
exceptional bespoke collections in 2011, including Phantom Coupe Aviator, Art
Deco, and Ghost One Thousand and One Nights.

The company celebrates its 10th  anniversary at Goodwood in 2013. The first
Phantom was presented to its owner at one minute past midnight on  January 1,
2003. During the anniversary year, a major new extension to the Goodwood
manufacturing plant will be opened to help the company meet increasing global
demand for highly personalised Ghost and Phantom models.



For more information, visit the Rolls-Royce Motor Cars media website, 
http://www.press.rolls-roycemotorcars.com.  

 

 





SOURCE  Rolls-Royce Motor Cars


Kristina Marchitto, Head of Corporate Communications, Rolls-Royce Motor Cars,
+1-201-307-4378, kristina.marchitto@rolls-roycemotorcarsna.com
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