Microsoft taps Krikorian to help run its Xbox business

SAN FRANCISCO Thu Jan 10, 2013 1:01pm EST

Visitors play with Microsoft's Xbox 360 consoles at the Tokyo Game Show in Chiba, east of Tokyo, September 15, 2011. The game show goes on till September 18. REUTERS/Kim Kyung-Hoon

Visitors play with Microsoft's Xbox 360 consoles at the Tokyo Game Show in Chiba, east of Tokyo, September 15, 2011. The game show goes on till September 18.

Credit: Reuters/Kim Kyung-Hoon

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SAN FRANCISCO (Reuters) - Microsoft Corp said on Thursday it hired technology entrepreneur Blake Krikorian to help run its Interactive Entertainment Business as the world's largest software company plans bigger things for its Xbox gaming console.

Krikorian will be corporate vice president for the Interactive Entertainment Business, reporting to Marc Whitten, chief product officer for the division, Microsoft added.

The appointment follows Microsoft's recent acquisition of Krikorian's company, id8 Group R2 Studios, which had developed an application that allows users to control home heating and lighting systems from smartphones.

Microsoft is trying to transform Xbox from a gaming device into a broader service that controls most aspects of home entertainment, including music, movies, TV and sports.

"We look forward to his contribution to our team as Xbox continues to evolve and transform the games and entertainment landscape," Whitten said in a statement.

Krikorian's Sling Media - which was sold to EchoStar Communications in 2007 - made the Slingbox device for watching TV over the Internet.

Krikorian resigned from Amazon.com Inc's board in late December after about a year and a half as a director at the company, the Internet's largest retailer.

(Reporting By Alistair Barr; Editing by Tim Dobbyn)

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Comments (1)
Bunker555 wrote:
MSFT should take a serious look at buying the Sony and Yahoo brands. This will be the only effective way to compete against Google. The other two majors, Apple and Samsung, are breathing down MSFT’s neck, and something radical needs to be done by MSFT in the digital media/content area for future growth. The Skype acquisition has kept MSFT in the game. Maybe they should grab Facebook before it becomes prohibitively expensive.

Jan 11, 2013 1:01am EST  --  Report as abuse
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