Aquafina and "Project Runway" Call on Fans to Select 'Pure Challenge' Design Finalists

Fri Jan 11, 2013 8:00am EST

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One lucky fan will receive a trip to Fashion Week to attend the Project Runway
Season 11 finale
PURCHASE, N.Y.,  Jan. 11, 2013  /PRNewswire/ -- Today through  January 20, 2013,
consumers can vote for their favorite Aquafina-inspired design submitted as part
of the Aquafina 'Pure Challenge' at  Facebook.com/Aquafina  and be entered for a
chance to win a trip to the "Project Runway" Season 11 finale.  Narrowed down
from the pool of design submissions gathered over the past month,  the four
designers who receive the most votes will compete in a one-hour, live design
competition in  New York City  on  February 6, 2013. The grand prize winner will
receive  $5,000, Aquafina for a year and recognition among the esteemed "Project
Runway" and fashion communities.  

PHOTO LINK: Aquafina Logo -  http://multimedia.pepsico.com/public/asset_id/2243 
 
PHOTO LINK: Project Runway Logo - 
http://multimedia.pepsico.com/public/asset_id/2246

"We're thrilled that through our collaboration with 'Project Runway,' we were
able to provide consumers with an opportunity to showcase their individuality
and passions through design," said  Galit Cann, Marketing Director, Aquafina.
"Each design submission uniquely conveyed the pure essence of the designer and
we're anxiously awaiting the voting results."

The Aquafina 'Pure Challenge' is inspired by Aquafina's commitment to providing
pure water, perfect taste to help consumers feel their best every day. By
working closely with "Project Runway," the platform provided aspiring designers
an opportunity to celebrate the pure essence of who they are through fashion.  

To vote, please visit  facebook.com/Aquafina  and join the conversation
@aquafina #purechallenge.   

No purchase necessary. A purchase will not increase your chances of winning.
Legal residents of the 50 United States (D.C.), 18 years and older (19 in AL or
NE) and who did not purchase any equipment for purposes of entering this
contest. Void where prohibited. Enter Contest between  12/12/12  & ending
1/20/2013. To enter and for Official Rules and other important terms and
conditions, visit Facebook.com/Aquafina.   

About Aquafina  
Aquafina (www.aquafina.com) is a product of PepsiCo Beverages Americas (PBA), a
division of PepsiCo. PepsiCo is a global food and beverage leader with net
revenues of more than  $65 billion  and a product portfolio that includes 22
brands that generate more than  $1 billion  each in annual retail sales. Our
main businesses - Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola - make
hundreds of enjoyable foods and beverages that are loved throughout the world.
PepsiCo's people are united by our unique commitment to sustainable growth by
investing in a healthier future for people and our planet, which we believe also
means a more successful future for PepsiCo. We call this commitment Performance
with Purpose: PepsiCo's promise to provide a wide range of foods and beverages
for local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and invest
in the local communities where we operate. For more information, please visit 
www.pepsico.com.    

SOURCE  PepsiCo


Elisa Baker, Aquafina Communications, +1-914-253-2408, elisa.baker@pepsico.com
or Nicole Elias, Walton Isaacson for Aquafina, +1-323-556-2802,
nicole.elias@waltonisaacson.com
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