Famed Hollywood movie house renamed TCL Chinese Theatre

Fri Jan 11, 2013 4:23pm EST

Jan 11 (Reuters) - Hollywood's landmark Grauman's Chinese
Theatre has a new name  after a Chinese company purchased naming
rights to the famous movie house and tourist destination.
     The one-time site of the Academy awards will now be called
the TCL Chinese Theatre following a 10-year deal with Chinese TV
maker TCL Corp, its owners said on Friday. 
     Opened in 1927, the building had been named for Sid
Grauman, a Hollywood showman who helped finance the theater's
construction. The theater hosted red-carpet premieres for "The
Wizard of Oz" and other classic films and now is the site of
about 40 movie premieres annually. 
     The landmark draws about 4 million viewers each year. It is
fronted by an ornate Chinese pagoda and the hand and footprints
of famous film stars captured in cement.
    The deal with TCL will fund upgrades and preservation of the
historic site, theater owners Elie Samaha and Donald Kushner
said in a statement.

 (Reporting By Lisa Richwine)
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