ABSOLUT Vodka's Flavor Portfolio Comes Into Full Bloom With The Introduction Of ABSOLUT HIBISKUS

Fri Jan 11, 2013 8:30am EST

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Inspired by the Caribbean, Hibiscus and Pomegranate Flavors Pack a Floral Punch
NEW YORK,  Jan. 11, 2013  /PRNewswire/ -- Blooming on back bars and store
shelves in  January 2013  is the latest addition to the award-winning and
trend-forward ABSOLUT flavor portfolio - ABSOLUT  HIBISKUS.  Like its namesake
flower, ABSOLUT HIBISKUS is a showstopper with a unique blend of hibiscus, a
beautiful, tropical flower; and pomegranate, once considered the fruit of
royalty for its rich, red color and glistening seeds.  In traditional fashion,
ABSOLUT HIBISKUS is at the forefront of today's hottest flavor trends and opens
the doors to creative bartending with inspiration delivered straight from the
garden.  

(Logo:  http://photos.prnewswire.com/prnh/20130111/NY40934LOGO  ) 

"In recent years, a sophisticated trend has emerged, as more and more bartenders
are adding floral ingredients to the mix," said  Eric Horowitz, Senior Brand
Manager - ABSOLUT, Pernod Ricard USA.  "The distinctive combination of Hibiskus
will appeal to consumers who have tired of the confectionary flavored vodka
category and are looking for something for a more refined palate with no added
sugar or preservatives."  

The slightly acidic, berry-flavor hibiscus underlined by the sweet notes of
pomegranate creates the intriguing ABSOLUT HIBISKUS.  Made from all natural
ingredients with no added sugar, ABSOLUT HIBISKUS is versatile and easy to mix. 
The finish is long, smooth and slightly sweet with floral and fruity notes that
work beautifully with cranberry or ruby red grapefruit juice.

ABSOLUT VODKA has been committed to developing innovative flavors since the
introduction of ABSOLUT PEPPAR in 1986, its first flavored vodka.  Since then,
ABSOLUT has continued to bring a unique twist to common flavors with products
such as ABSOLUT MANDRIN, ABSOLUT CITRON, ABSOLUT KURANT, ABSOLUT VANILIA,
ABSOLUT RASPBERRI, ABSOLUT APEACH, ABSOLUT  RUBY RED, ABSOLUT PEARS, ABSOLUT
MANGO, ABSOLUT  BERRI ACAI, ABOSLUT WILD TEA, ABSOLUT ORIENT APPLE, ABSOLUT
GRAPEVINE and ABSOLUTĀ© CHERRYKRAN.

ABSOLUT HIBISKUS will be available in 1L, 750mL and 50mL sizes and will retail
for a suggested price of  $21/750.  

Below is a sample of ABSOLUT HIBISKUS cocktails. For more cocktail recipes,
visit  www.ABSOLUTDRINKS.com  or download the DRINKSPIRATION mobile app for
iPhone, iPad and Android devices.

 

ABSOLUT HIBISKUS AND CRANBERY JUICE

2 parts ABSOLUT HIBISKUS

4 parts cranberry juice

 

ABSOLUT HIBISKUS DAISY

2 parts ABSOLUT HIBISKUS

3/4 parts fresh lemon juice

3/4 parts simple syrup

1/2 part pomegranate syrup

 

ABSOLUT  KINGSTON  BUCK

1 part ABSOLUT HIBISKUS

4 parts ginger beer

Lime juice from half a lime

Lime zest

 

ABSOLUT ROSEMALLOW

2 parts ABSOLUT HIBISKUS

2 parts tonic

2 parts grapefruit soda

Lime wedge

 

FLOR DE ABSOLUT

2 parts ABSOLUT HIBISKUS

2 parts fresh blood grapefruit juice

2 bar spoons simple syrup

Orange zest

 

About Pernod Ricard USA
Pernod Ricard  USA  is the premium spirits and wine company in the U.S., and the
largest subsidiary of  Paris, France-based Pernod Ricard SA, which employs more
than 18,000 people worldwide and is listed on the NYSE Euronext exchange
(Ticker: RI).

The company's leading spirits and wines include such prestigious brands as
Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch
Whisky, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, Plymouth
Gin, Seagram's Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod,
Ricard and Avion Tequila (through a joint venture with  Tequila Avion); such
superior wines as Jacob's Creek and Brancott Estate; and such exquisite
champagnes and sparkling wines as Perrier-Jouet Champagne, G.H. Mumm Champagne
and Mumm Napa sparkling wines.

Pernod Ricard  USA  is based in  Purchase, New York, and has roughly 850
employees across the country. Pernod Ricard  USA  urges all adults to consume
its products responsibly and has an active campaign to promote responsible
drinking. For more information on this, please visit: 
www.acceptresponsibility.org.

 

 

SOURCE  Pernod Ricard  USA


Jeffrey Moran, Pernod Ricard USA, +1-212-372-5364,
Jeffrey.Moran@pernod-ricard.com
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