Intel-Based Solutions Help Retailers Address Inventory Management and Brand Awareness Challenges

Mon Jan 14, 2013 11:30am EST

* Reuters is not responsible for the content in this press release.

Innovative Applications Now Deployed Worldwide by Costa Coffee*, McCormick &
Company*, METRO GROUP*


* Intel is working with leading retailers to deploy solutions worldwide that
address the most important challenges facing the industry today. 
* METRO GROUP collaborated with Intel to improve inventory management and reduce
costs associated with over/under stocking. 
* Intel-based solutions with Costa Coffee and McCormick & Company help increase
brand awareness and engagement for a lasting impression.

NEW YORK--(Business Wire)--
NATIONAL RETAIL FEDERATION CONVENTION - Intel Corporation announced today that
multiple new retail solutions designed to help leading retailers improve
consumer engagement and inventory management are being deployed worldwide with
Costa Coffee, McCormick & Company and METRO GROUP. These solutions are being
showcased in Intel`s booth (#1539) at the National Retail Federation (NRF)
Annual Convention & Expo on Jan. 14-15 in New York. 

"Retailers are facing increasing pressure to explore new ways to engage
consumers across online and mobile platforms as well as in traditional
storefronts while reducing inventory costs," said Michelle Tinsley, director of
Intel's Retail Solutions Division. "Intel is working with industry leaders to
provide technology solutions that enable retailers to deliver fun and memorable
brand experiences as well as new ways to ensure the goods customers want are
immediately available." 

Increasing Satisfaction While Reducing Costs with Inventory Optimizations

Lost sales from out-of-stock merchandise and deep discounts on overstocked
products are estimated to cost retailers $818 billion annually1. Intel, in
collaboration with METRO GROUP, has developed a new solution that harnesses
Intel-based technology to better monitor inventory and reduce costs. 

METRO GROUP hypermarket REAL, a part of the fourth-largest retailer in the
world, is using digital shelf labels installed on end-cap displays to increase
awareness for new products with eye-catching animations and instantly change
product pricing on soon-to-expire items. The shelf labels, which will be
featured at a future store, contain an LCD module that can display price,
product information and high-definition video. The content management system
runs on an Intel® Core processor-based platform with Intel® Active Management
Technology (Intel® AMT) that allows the retailer to automatically update pricing
throughout the store and reduce costs associated with regularly updating price

Creating Memorable Experiences to Increase Brand Awareness

Social media has empowered today`s consumer with the ability to share opinions
and experiences instantly. In fact, research shows that 61 percent of U.S.
consumers rely on product reviews before making a purchase decision2. As a
result, Intel is working with retailers such as McCormick & Company and Costa
Coffee to develop fun and interactive experiences for consumers, in hopes of
leaving a positive, lasting brand perception. 

McCormick & Company, a global leader in flavor, developed an engaging
intelligent in-store experience designed to educate customers on the brand and
its range of flavors. The experience features five destinations including
"FlavorPrint" to explore personal flavor profiles, "Guess That Spice," a sensory
experience, "Flavor Explorer" to learn about the company and history of flavors,
and videos and a chef demo area. Powered by Intel Core processors, the digital
experience is deployed at the McCormick World of Flavors Store in Baltimore
where it consistently achieves 70-75 percent guest usage. 

Additionally, the world`s second-largest coffee chain, Costa Coffee, worked with
Intel to develop an intelligent self-serve espresso bar that provides customers
with quality espresso drinks in areas not feasible for a storefront. The Costa
Express* features touchscreens and near-field communication technology for
cashless payments. Using Intel® Audience Impression Metric Suite (Intel® AIM
Suite), Costa Coffee is able to better understand consumer preferences
anonymously and can offer the right product mix in each location. The
Intel-based machines are currently deployed in 2,500 locations in the United
Kingdom, with plans to expand into new markets throughout 2013. 

More information on the solutions in the Intel booth is available in the NRF
press kit. 

About Intel

Intel (NASDAQ: INTC) is a world leader in computing innovation. The company
designs and builds the essential technologies that serve as the foundation for
the world`s computing devices. Additional information about Intel is available
at and 

Intel, the Intel logo and Intel Core are trademarks of Intel Corporation in the
United States and other countries. 

* Other names and brands may be claimed as the property of others. 

1 IHL, "Inventory Distortion - Retail's $800 Billion Global Problem," May 2012.
2 Ibid

Intel Corporation
Krystal Temple, 480-242-6943
Danielle Mann, 973-997-1154

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