HP and NASCAR Unveil Fan and Media Engagement Center

Mon Jan 14, 2013 12:15pm EST

* Reuters is not responsible for the content in this press release.

  PALO ALTO, CA, Jan 14 (Marketwire) -- 
HP (NYSE: HPQ) Enterprise Services and NASCAR today unveiled the NASCAR
Fan and Media Engagement Center (FMEC), a business solution designed to
better serve NASCAR's industry, media, fans and sponsors by facilitating
real-time response to traditional, digital, broadcast and social media. 

    The FMEC, the culmination of a collaboration between NASCAR and HP
announced in June, leverages HP's broad portfolio of services and
solutions including: business solution design and implementation
services, servers, displays and Autonomy software to provide an
integrated solution only HP can deliver. This solution helps NASCAR
analyze fan sentiment, identify emerging issues and discover topic trends
for instantly actionable insights. Based on that, NASCAR and its partners
will be not only better informed to take advantage of local and national
coverage opportunities, but also able to conduct regular media analysis
to help shape business practices. 

    "The Fan and Media Engagement Center will serve as a showpiece of
NASCAR's strategic technology vision," said Steve Phelps, senior vice
president and chief marketing officer, NASCAR. "We believe this center
will be the best of its kind in sports. Thanks to HP's consultative
approach to our vision and their technology, software and services,
NASCAR will be able to provide added value to our fans and industry."

    Combined with its media and entertainment industry consulting services,
HP leveraged its Autonomy Explore, Autonomy Intelligent Data Operating
Layer and Autonomy Media Aggregation Service applications to provide
NASCAR with access to a complete analysis of all key forms of media,
including print, television, radio, video, images and social media.
Unlike other monitoring and measurement systems that focus on only social
or digital media, the FMEC platform will give NASCAR a unique perspective
into analyses that combine several different types of media.

    The FMEC also will leverage offerings from Jive to enable
cross-enterprise collaboration and disseminate information from Autonomy
to various NASCAR organizations including marketing, leadership and
sponsors.

    "The ability to monitor information and sentiment to adapt quickly to
changing environments can provide tremendous competitive advantage," said
Charles Salameh, vice president -- Americas region, Communications, Media
and Entertainment Industry, Enterprise Services, HP. "HP's integrated
solution not only benefits NASCAR's complex ecosystem but shows HP's
strategy of delivering unique, customer-centric solutions that make it
all work in action."

    The FMEC will leverage HP ProLiant BL460c Generation 8 (Gen8) server
blades, providing NASCAR with a dynamic IT environment that can keep up
with the center's future growth.

    NASCAR's Integrated Marketing Communications department will operate the
FMEC, which will work closely with NASCAR Digital Media. The
500-square-foot, glass-enclosed space, with multiple seated viewing
areas, will be outfitted with state-of-the-art HP Digital Signage
Displays including HP LD4730 47-inch Micro-Bezel Video Wall Displays and
HP LD4720tm 47-inch LCD Interactive Digital Signage Displays. The FMEC is
located at NASCAR Plaza in Charlotte, N.C. A full rollout of FMEC's
capabilities is expected by the start of the 2013 NASCAR season in
February. 

    About NASCAR
 The National Association for Stock Car Auto Racing, Inc.
(NASCAR) is the sanctioning body for one of North America's premier
sports. NASCAR races are broadcast in more than 150 countries and in 20
languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2,
SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most
brand-loyal in all of sports, and as a result more Fortune 100 companies
participate in NASCAR than any other sport. NASCAR consists of three
national series (NASCAR Sprint Cup Series, NASCAR Nationwide Series and
NASCAR Camping World Truck Series), four regional series, and one local
grassroots series, as well as two international series. Also part of
NASCAR is Grand-Am Road Racing, known for its competition on road courses
with multiple classes of cars. NASCAR sanctions more than 1,200 races at
100 tracks in more than 30 U.S. states, Canada and Mexico. Based in
Daytona Beach, Fla., NASCAR has offices in eight cities across North
America. The next NASCAR Sprint Cup Series race, the Daytona 500, will
air February 24 on FOX. For more information and a complete schedule,
visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on
Twitter: @NASCAR.

    About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

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on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no
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    Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
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Editorial contacts

Annabelle Baxter
HP
+1 972 605 9293
annabelle.baxter@hp.com

Sean Doherty
NASCAR
+1 704 348 9620
sdoherty@nascar.com

www.hp.com/go/newsroom 

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