Fujitsu Empowers Consumers With the My U-Scan Mobile App to Personalize the Checkout Experience<6702.T>

Mon Jan 14, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Jan 14 (Marketwire) -- 
Fujitsu today announced support for the My U-Scan(R) mobile app, which
will personalize the consumer's checkout experience. This mobile
application, designed for Apple iOS and Android-based devices, makes it
possible for retailers to deliver a personalized checkout experience,
without the need for any Customer Relationship Management (CRM) solutions
or datacenter infrastructures.

    Retailers can either choose to have the application download supported
via the app store or by their own web presence. Since common app
protocols have been employed, consumers can easily and intuitively
personalize their application. This enables consumers to have a more
enjoyable experience at the end of their shopping trip and retailers have
an opportunity to see greater customer loyalty and improved checkout
times.

    The personalization allows retailers to be more effective, decrease
costs, increase revenues and offer unique branding. When consumers enter
a self-checkout location, they scan their mobile device and instantly,
predetermined customized options are activated. Some of those options
include:


--  Consumer's preferred language
--  Frequent shopper/loyalty number
--  Favorite produce items
--  Favorite non bar coded items
--  Personal bag use
--  Clerk assistance requested
--  Electronic/digital receipt
--  Gift receipt
--  Preferred payment method

    

"We continue to develop innovative technology such as the My U-Scan
mobile app to help retailers better serve their consumers," says Brian
Yates, Director of Retail Product Marketing at Fujitsu America. "Not only
will the consumer benefit, but the retailer will experience improved
throughput statistics, which in turn benefits everyone."

    The software release is currently available to existing and new Fujitsu
U-Scan self-checkout retailers and their consumers, regardless the size
of the banner. 

    Installed in North and South America, Europe, Asia, and Australia,
millions of consumers already enjoy Fujitsu U-Scan technology on a daily
basis. The Fujitsu My U-Scan mobile app will continue to elevate the
relationship among retailers and their consumers. 

    Online Resources
 http://solutions.us.fujitsu.com

    http://www.facebook.com/fujitsu

    https://twitter.com/FujitsuAmerica

    http://us.linkedin.com/company/fujitsu

    http://www.youtube.com/fujitsu

    About Fujitsu
 Fujitsu is the leading Japanese information and
communication technology (ICT) company offering a full range of
technology products, solutions and services. Over 170,000 Fujitsu people
support customers in more than 100 countries. We use our experience and
the power of ICT to shape the future of society with our customers.
Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.5
trillion yen (US$54 billion) for the fiscal year ended March 31, 2012.
For more information, please see http://www.fujitsu.com.

    Fujitsu America, Inc., is a leading ICT solutions provider for
organizations in the U.S., Canada and the Caribbean. Fujitsu enables
clients to meet their business objectives through integrated offerings
and solutions, including consulting, systems integration, managed
services, outsourcing and cloud services for infrastructure, platforms
and applications; data center and field services; and server, storage,
software and mobile/tablet technologies. For more information, please
visit: http://solutions.us.fujitsu.com/ and
http://twitter.com/fujitsuamerica.

    Fujitsu, the Fujitsu logo and "shaping tomorrow with you" are trademarks
or registered trademarks of Fujitsu Limited in the United States and
other countries. All other trademarks and product names are the property
of their respective owners. Information provided in this press release is
accurate at time of publication and is subject to change without advance
notice.

    
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Press Contacts
Fujitsu America, Inc.
Karen Richardson, Manager, Public Relations
408-746-3300
karen.richardson@us.fujitsu.com

Finn Partners
Carol Edwards
212-593-5858
carol.edwards@finnpartners.com 

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