Panasonic Automotive Systems Company of America and Abbey Road Studios to Collaborate on In-Vehicle Audio Systems<6752.T>

Mon Jan 14, 2013 5:00pm EST

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Industry-leading car audio supplier and the iconic recording studio agree to
jointly develop custom automotive audio solutions
DETROIT,  Jan. 14, 2013  /PRNewswire/ -- Building upon a history of providing
the industry's top in-vehicle entertainment systems, Panasonic Automotive
Systems Company of America has formed a working agreement with a global music
industry icon - the legendary Abbey Road Studios - to develop custom audio
systems for the automotive market.

The exclusive agreement provides the framework for the two leaders in their
respective industries to work together to create customized products for the
global automotive market.

Abbey Road Studios, the birthplace of stereo recording, is arguably the most
famous recording studio complex in the world. Legendary and timeless, it has an
unparalleled status in the history of music - a place where some of the world's
most celebrated artists, producers, composers and performers have come to
record.  Abbey Road remains one of the most technically advanced recording and
mixing facilities in the world. With award-winning engineers, unique acoustic
spaces, the greatest working microphone collection in the world, and a unique
blend of vintage equipment and modern technology, it is easy to see why music
industry legends return time and time again to record, mix and master their
music.

As lifestyle branding and the creation of emotional experiences plays an
ever-growing role in the automobile, and as more and more vehicles are equipped
with increasingly advanced systems for in-vehicle entertainment, Panasonic
Automotive and Abbey Road Studios will work together to develop audio solutions
that provide superior technology as well as emotional connections with
consumers.   

"The collaboration with Abbey Road is intended to appeal to a broad range of
consumers, both young and old," said  Tom Gebhardt, President, Panasonic
Automotive Systems of America. "Driven to create an emotional experience for any
music genre, this collaboration is intended to combine more than 80 years of
Abbey Road Studios history with Panasonic's 60 years of automotive experience."

"In today's marketplace, consumers expect an exceptional level of emotional
commitment and transparency from the brands they trust, associate themselves
with, and ultimately buy," said Gebhardt. "By truly understanding and
identifying with consumer needs and aspirations, we are able to bring to market
product experiences that directly meet our customer's performance requirements
while at the same time fulfilling an emotional desire."

Speaking of the agreement,  Jonathan Smith, senior vice president, Abbey Road
Studios said, "We are delighted to be working with such a strong partner that
has a shared passion for the very best in audio. We look forward to developing
an exciting range of products, which will bring some of the Abbey Road magic to
music lovers' vehicles."

Gebhardt noted that the strength of the Panasonic and Abbey Road Studios brands
would have tremendous appeal to markets across the globe.  

About Abbey Road Studios
London, UK's Abbey Road Studios is the most famous recording complex in the
world and an iconic symbol of British music. Opened in 1931, the studios
celebrated their 80th  anniversary last year and have been home to countless
landmark recordings and pioneering advances in recording technology. Many of the
world's most famous artists have recorded some of their greatest work at Abbey
Road Studios including The Beatles, Pink Floyd, The Hollies, Oasis, Elbow,
Coldplay, Lady Gaga and Adele.

As one of the world's premiere locations for movie scoring since the 1980s,
films such as Raiders of the Lost Ark, Star Wars, Braveheart, the Lord of The
Rings Trilogy and The King's Speech have been recorded there. The list continues
with many other major titles including Shrek,  Harry Potter, Skyfall and The
Hobbit.

Recently a number of blockbuster videogames such as Halo & Call of Duty have
also recorded their soundtracks at Abbey Road.

For more information on Abbey Road Studios please visit:  www.abbeyroad.com.

About Panasonic Automotive Systems Company of America
Based in  Peachtree City, Georgia, and with  Detroit-area operations located in 
Farmington Hills, Mich., Panasonic Automotive Systems Company of America is a
division company of  Secaucus, New Jersey-based Panasonic Corporation of  North
America, the principal North American subsidiary of Panasonic Corporation.
(NYSE: PC) of  Osaka, Japan, one of the world's leading developers and producers
of innovative digital and other electronic products for consumer, business and
industrial use. Panasonic Automotive Systems Company of America also acts as the
North American operating company of Panasonic's Automotive Systems Company of 
Japan, which coordinates global automotive industry systems and components
operations. For more information on Panasonic Automotive, please visit: 
www.panasonic.com/business/automotive.

SOURCE  Panasonic Automotive Systems Company of America


David Stoyka, Marx Layne & Co., +1-248-855-6777, dstoyka@marxlayne.com; or
Duncan Clark, 9PR, +44 (0) 207-833-9303, duncan@9pr.co.uk

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