Microsoft Dynamics for Retail Delivers the Future of Omnichannel Customer Engagement Today

Mon Jan 14, 2013 8:00am EST

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Introducing personal, connected and relevant retail experiences through true
omnichannel management, next-generation point of sale and revolutionary
NEW YORK,  Jan. 14, 2013  /PRNewswire/ -- At the  National Retail Federation's
annual conference  today, Microsoft Corp. (Nasdaq "MSFT") announced the latest
release of Microsoft Dynamics for Retail with new capabilities and
next-generation innovation to help retailers deliver a complete shopping
experience through end-to-end, search-based e-commerce; next-generation point of
sale (POS); and a true omnichannel commerce engine. Building on Microsoft's
commitment to retail and delivering a widely available, end-to-end, omnichannel
solution, adopted in more than 38 countries, these capabilities further enhance
the unique value proposition of Microsoft Dynamics for Retail, helping leading
retailers worldwide deliver the connected, personal and relevant experiences
their customers expect.


Graeme Hackland, chief information officer of Lotus F1 Team, understands the
critical need for speed, agility and delivering a compelling customer
experience. Competing in one of the most popular sports in the world can be as
challenging off the track as it is on when it comes to managing mission-critical
business applications. The Lotus F1 Team is using Microsoft Dynamics to help
fine-tune and drive every aspect of its business, from managing the design,
manufacturing and testing of the 20,000-plus parts on each car to analyzing
real-time data from the racetrack. The team now also plans to use Microsoft
Dynamics for Retail to address POS, merchandising, e-commerce and more.

"We want to be in a position to win," Hackland said. "We're investing in people
and technology, and we need to improve our processes. Microsoft Dynamics for
Retail is going to help the team with specific retail challenges in 2014 and

Edwin Watts Golf is an example of a true specialty retailer that during the past
four years has grown its retail business to more than 90 retail locations in
addition to direct mail and Internet sales. The company has also grown in its
breadth of offerings with custom golf equipment, trade-ins and specialized
customer service that was taxing the capabilities of its aging legacy systems. A
leader in customer service, Edwin Watts Golf needed a solution that could offer
a seamless customer experience across all its retail channels while also giving
it the flexibility and agility to maintain its best practices.

"Many vendors offer strong POS solutions, but Microsoft Dynamics for Retail
offered us the complete omnichannel experience - including phone and Internet
sales channels," said  Lynda Barr, chief financial officer, Edwin Watts Golf.
"Our products, especially golf clubs, are complex in that they are offered in a
variety of technical specifications. As a result, we fill a high percentage of
custom orders, we offer trade-in credit for old equipment and we have very
specific customer service requirements. Thus, we needed the flexibility and ease
of customization offered by Microsoft Dynamics for Retail that no other vendor
could deliver to meet our business needs."

Microsoft Dynamics for Retail delivers the future of omnichannel customer
engagement with new innovations such as the following:

* Revolutionary e-commerce.  Retailers looking for an accurate, timely,
consistent online experience for their customers, while reducing complexity for
themselves, finally have a solution. Microsoft Dynamics for Retail offers
end-to-end e-commerce, based on powerful, next-generation search technology,
with a fully integrated Web storefront, complete catalog and real-time order

* Next-generation POS.  Today's empowered consumers have access to seemingly
endless sources of information through smart devices. Retailers can now be on a
level playing field with a POS solution without limits. Custom content, rich
product details and critical customer insight can be pulled from any channel to
the fully configurable, touch-optimized Microsoft Dynamics Point of Sale. And
with full support for POS on Windows Phone 8 and powerful tablet devices such as
Microsoft Surface, retailers have the power of choice in the devices they
leverage to seamlessly engage with their customers.

* True omnichannel commerce engine.  Managing multiple channels for retailers
today means inefficiency, since outdated and complex technology solutions rely
on multiple commerce engines that require retailers to perform the same tasks
over and over in hopes of achieving the desired result. Microsoft Dynamics for
Retail uniquely offers an omnichannel commerce engine to manage all of a
retailer's channels. This means creating a promotion, discount or other
strategic initiative just one time and having it light up every relevant
customer touch point. This allows the retailers to be agile and opportunistic to
help them stay ahead of the trends, reduce complexity and reduce costs.

Retailers worldwide, including  Diane von Furstenberg, Eason, Fanatics Inc., 
Marc Jacobs, Mattress Firm and Optic 2000, have chosen Microsoft Dynamics for
Retail to take their businesses into the future.

"We work with retailers around the world to help them become Dynamic -
connected, personal, agile and opportunistic - but it's as much about the
technology as the strategy," said  Michael Griffiths, global product industry
director, Retail & Distribution, Microsoft Business Solutions. "Retailers need
innovation and a modern architecture for omnichannel, POS and e-commerce to be
about more than just marketing. We invest more than any other vendor in
globalization and solution research and development to ensure that we support
our customers with an industry-leading solution whose capabilities are built to
work together, offering retailers a vision for the future that helps reduce cost
and complexity - allowing them to always be ready for what's next."

Further Information
More information on the new capabilities of Microsoft Dynamics for Retail can be
found at  

About Microsoft Dynamics
At the heart of every successful business are the people who make things happen.
Microsoft Dynamics designs modern business solutions that empower individuals
with intuitive tools that allow them to do their best work. Our proactive,
easy-to-use business applications adapt to the way people and systems work,
enabling businesses to rapidly deploy and be forward-looking in an ever-changing

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software,
services and solutions that help people and businesses realize their full

SOURCE  Microsoft Corp.

Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,

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