NBA Family, American Diabetes Association, and Sanofi US Tip Off 2013 Dribble To Stop Diabetes Awareness Campaign

Mon Jan 14, 2013 8:00am EST

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- NBA All-Stars Andre Iguodala and Danny Granger and Seven-Time WNBA All-Star
Tamika Catchings to Help Raise Awareness about Diabetes -
BRIDGEWATER, N.J.,  Jan. 14, 2013  /PRNewswire/ --  The National Basketball
Association (NBA), the Women's National Basketball Association (WNBA), and the
NBA Development League, in collaboration with the American Diabetes Association
and Sanofi US, today announced the tip-off of the 2013  Dribble to Stop Diabetes
 initiative, a national campaign designed to encourage fans to live an active,
healthy lifestyle and raise awareness about type 2 diabetes prevention and
management, along with the potentially serious health complications that can be
associated with the disease.  

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http://www.multivu.com/mnr/59672-sanofi-us-2013-dribble-to-stop-diabetes-awareness-campaign

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Dribble to Stop Diabetes  enters its third year with assists from campaign
ambassadors  Andre Iguodala  of the Denver Nuggets,  Danny Granger  of the
Indiana Pacers, and  Tamika Catchings  of the Indiana Fever.  Each ambassador
will appear in a nationally broadcast public service announcement, which will
debut today on the campaign website,  www.dribbletostopdiabetes.com, and on
tonight's game broadcast on NBA TV. In addition,  Dribble to Stop Diabetes  will
have a designated space at 2013 NBA All-Star Jam Session which will offer a
variety of fun activities, including NBA/WNBA/D-League FIT Clinics for local
youth, and campaign materials for fans to take home.              

As part of the campaign, NBA, WNBA, and NBA D-League teams will host  Dribble to
Stop Diabetes  in-arena nights featuring on court activations, concourse tabling
providing fans with educational materials, and PSAs. In addition,  Dribble to
Stop Diabetes  clinics will take place during the 2013 WNBA Finals and NBA
Nation - the league's largest mobile basketball playground, which visits cities
across the country each summer - will feature  Dribble to Stop Diabetes 
activities.  

"The  Dribble to Stop Diabetes  campaign raises awareness about diabetes
prevention and emphasizes the importance of proper nutrition and regular
exercise," said Granger. "As both a professional basketball player and someone
with a family history of diabetes, my health is my priority and I am proud to
support an initiative that encourages our fans to live an active and healthy
lifestyle."  

"Seven million people are unaware that they have diabetes, that's a frightening
statistic," said  Larry Hausner, CEO, American Diabetes Association.  "Our
collaboration with the NBA, WNBA, NBA D-League and Sanofi US allows us to reach
people to raise awareness and to ultimately save lives."  

"Sanofi US is thrilled to continue this campaign with our partners the American
Diabetes Association, NBA, WNBA and NBA D-League. Our goal of educating fans of
all ages about living a healthy and active lifestyle in the face of the growing
diabetes epidemic continues to grow in importance," said  Dennis Urbaniak, Vice
President and Head of U.S. Diabetes Patient Centered Unit, Sanofi US. "As we
move into our third year we're confident that once again the program will be a
slam-dunk."

Additional  Dribble to Stop Diabetes  initiatives will include diabetes
educational materials distributed through the league's NBA/WNBA FIT program and
a website (www.dribbletostopdiabetes.com) that features the Diabetes Risk Test
and other resources and encourages fans to discuss diabetes with their health
care providers.

"Dribble to Stop Diabetes  continues to be an important piece of our NBA/WNBA
FIT program," said NBA Senior Vice President of Community Relations  Todd
Jacobson. "Our ongoing partnership with the American Diabetes Association and
Sanofi US allows us to educate fans of all ages about the importance of living a
healthy, active lifestyle in an effort to reduce the growing diabetes epidemic."
 

About the American Diabetes Association

The American Diabetes Association is leading the fight to Stop Diabetes and its
deadly consequences and fighting for those affected by diabetes. The Association
funds research to prevent, cure and manage diabetes; delivers services to
hundreds of communities; provides objective and credible information; and gives
voice to those denied their rights because of diabetes. Founded in 1940, our
mission is to prevent and cure diabetes and to improve the lives of all people
affected by diabetes. For more information please call the American Diabetes
Association at 1-800-DIABETES (1-800-342-2383) or visit  www.diabetes.org.
Information from both these sources is available in English and Spanish.

About Sanofi  

Sanofi, a global and diversified healthcare leader, discovers, develops and
distributes therapeutic solutions focused on patients' needs. Sanofi has core
strengths in the field of healthcare with seven growth platforms: diabetes
solutions, human vaccines, innovative drugs, rare diseases, consumer healthcare,
emerging markets and animal health. Sanofi is listed in  Paris  (EURONEXT: SAN)
and in  New York  (NYSE: SNY).

Sanofi is the holding company of a consolidated group of subsidiaries and
operates in  the United States  as Sanofi US. For more information on Sanofi US,
please visit  http://www.sanofi.us or call 1-800-981-2491.

About NBA/WNBA FIT

NBA/WNBA FIT is the league's comprehensive health and wellness program that
encourages physical activity and healthy living for children and families.
Through a nationwide network of more than 1,000 organizations, NBA/WNBA FIT
brings programs and events to more than two million children, adults, and
families year-round. NBA/WNBA FIT also collaborates with the  Let's Move! 
campaign, which First Lady  Michelle Obama  established to provide communities
nationwide with resources to help kids eat healthy and get active. In
partnership with the American College of Sports Medicine and Nemours'
KidsHealth.org, NBA/WNBA FIT also provides health and fitness information to
children and families through newsletters, social media, and interactive online
content at  NBA.com/nbafit.

 Contacts:                                                             
 Sanofi US                             American Diabetes Association   
 Lindsey Schedler                      Christine Feheley               
 Tel: (908) 981-6754                   Tel: (703) 299-4374             
 E-mail:  lindsey.schedler@sanofi.com  E-mail:  cfeheley@diabetes.org  
                                                                       
 NBA                                                                   
 Madeline Wehle Crandall                                               
 Tel: (212) 407-8284                                                   
 E-mail:  mcrandall@nba.com                                            


US.GLU.13.01.011

SOURCE  Sanofi US

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