Disney Infinity Invites Players into All-New Gaming Universe with Unmatched Creative Possibilities

Tue Jan 15, 2013 2:56pm EST

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For the First Time, Disney and Pixar Animation Studios` Most Popular Characters
Come Together in a Magical Storytelling Experience
BURBANK, Calif.--(Business Wire)--
Disney Interactive today unveiled its most ambitious gaming initiative ever,
Disney Infinity. This all new game platform unlocks the freedom to create
stories and play experiences starring beloved characters from The Walt Disney
Company and Pixar Animation Studios. Disney Infinity allows players to both
experience original adventures in some of their favorite Disney and Pixar worlds
and to build their own worlds using the power of their imagination.

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Disney_Pixar Compilation Image (Photo: Business Wire)

"Disney Infinity introduces a new way to interact with the best of Disney on one
game platform, both now and in the future," said John Pleasants, co-president,
Disney Interactive. "With this innovative approach to gaming, Disney Infinity
will bring to life new characters, stories and environments from The Walt Disney
Company over time in a way that will delight fans and gamers alike." 

In a way that only Disney can, Disney Infinity integrates collectible character
figures that come to life in the game. These figures provide experiences that
are true to these characters and stories, as well as the opportunity to bring
characters from various Disney and Pixar films to play together in a virtual
"Toy Box." This all-new game universe will launch in June across all consoles
and will have a phased roll out across mobile and online devices throughout
2013. 

Throughout each story-driven experience, called a "Play Set," players will solve
challenging puzzles, battle enemies and explore iconic locations from famous
Disney properties, while collecting unique characters, vehicles, and gadgets
from each world and saving them to a virtual "Toy Box." Players can access their
"Toy Box" and build and customize their own unique virtual world using their
favorite characters, vehicles, settings and accessories. Disney Infinity allows
players the opportunity to share these unique creations in the "Toy Box" mode
with friends both online and off. 

The Disney Infinity Platform includes:

* Disney Infinity Interactive Pieces - Initially a line of 40 collectible
interactive pieces will be introduced that allow players to expand and customize
their play experiences. 
* Disney Infinity Interactive Character Figures - Seventeen character figures
will allow players to experience a variety of their favorite characters in true
to property experiences and in "Toy Box" mode. 
* Disney Infinity Base - When figures are placed on the Infinity base, they
unlock the world and play experiences of Disney Infinity. 
* Disney Infinity Power Discs- Interactive discs can be placed on the Infinity
base to power up characters and "Toy Box" with unique powers, customizations and
gadgets.

"Disney Infinity combines prominent Disney and Pixar characters and scenarios in
a way that mimics how kids play in real life," said John Blackburn, vice
president and general manager, Avalanche Software. "With our platform`s unique
gameplay mechanics and innovative approach to user generated content within the
"Toy Box" mode, Disney Infinity will spark imaginations and provide endless
hours of fun and creativity." 

Development for Disney Infinity is being led by Disney Interactive and Avalanche
Software. The game currently is unrated by the ESRB. For additional information,
please visit www.disney.com/Infinity and youtube.com/disneyinfinity, join the
Disney Infinity Facebook Community (Facebook.com/disneyinfinity) and follow us
on Twitter (twitter.com/disneyinfinity). 

The Disney Infinity base has not been authorized as required by the rules of the
Federal Communications Commission. This device is not, and may not be, offered
for sale or lease, or sold or leased, until authorization is obtained. 

Disney Interactive

Disney Interactive, one of the world`s largest creators of high-quality
interactive entertainment across all platforms, is the part of The Walt Disney
Company responsible for the global creation and delivery of interactive
entertainment, multi-platform video games, and family-focused content across all
current and emerging digital media platforms. Disney Interactive produces and
distributes a broad portfolio of content from Disney Interactive Games and
Disney Interactive Media. Products and content released and operated by Disney
Interactive include blockbuster mobile, social and console games, online virtual
worlds, #1 kid`s entertainment destination Disney.com and the #1
Family/Parenting portfolio on the Web. 

Disney Interactive is the interactive entertainment part of The Walt Disney
Company (NYSE: DIS). 

FOR PRESS ASSETS, PLEASE VISIT:

https://disasperana.disney.com
User name: infinity_pr
Password: W@lt6767

Photos/Multimedia Gallery Available:
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MEDIA CONTACTS:
Disney Interactive
Michelle Schroder, 310-402-9333
michelle.x.schroder@disney.com
or
Sunny Ing Antonio, 818-931-3954
sunny.ing@disney.com

Copyright Business Wire 2013

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