Make My Retail Experience 'Good for Me,' Reveals New Oracle Global Research

Tue Jan 15, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Jan 15 (Marketwire) -- 

    News Facts

--  Consumers are demanding a retail experience that is global, yet
    localized for their needs and expectations, and is 'good for me,'
    defined and dictated by individual preferences, discloses new research
    from Oracle.
--  Findings from the 'Evolution of Experience Retailing' survey reveal
    that as consumers around the world demand accessibility to the global
    market place, their requirements dictate how retailers should
    prioritize strategies and key business imperatives to meet customer
    demand and compete more effectively.
--  Oracle commissioned the survey in August 2012 to examine the evolving
    marketplace and what this means in terms of meeting the retail
    requirements of consumers between 18 and 60 years of age in Brazil,
    China, Germany, Japan, Russia, the UK and USA, looking at fundamental
    retail principles including service, experience and consumer
    preferences, in addition to shopping trends and attitudes to
--  In the next few weeks, Oracle will be revealing detailed regional
    analysis of this research through a series of international events and
    communications. For more information and for full research findings,


Research Highlights

--  Findings reveal that today's educated, information-driven consumers
    want retailers to co-create interactions that are 'good for me,' which
    is defined as an experience that meets expectations locally and
    culturally and is appropriate in terms of the level, frequency and
    intimacy of the interaction between the retailer and the consumer.
--  Price, product and choice matter in driving consumers to take
    advantage of the global marketplace, led predominantly by Amazon which
    is successfully harnessing the power of customer data to deliver
    insight that meets the complete experience requirements of customers.
--  Service is increasingly important, with 88 percent of respondents
    listing this as very or fairly important, but retailers are under
    pressure to empower their store associates and operations to deliver
    accurate and connected, information-driven interactions at every touch
--  Perceptions of experience differ in-store and online, highlighting
    that while there is no 'one size fits all' approach to complete
    commerce, retailers should focus on enabling commerce anytime,
    anywhere (56% of respondents) and the provision of easily navigable
    channels online (61%); while in store consumers want product showcases
    (62%) and a vibrant, engaging environment (56%).
--  Consumers have little patience with poor service and experience, with
    over half of respondents (53%) indicating they would switch to a
    competitor or actively recommend against using a particular retailer
    (55%), and a growing number of virally savvy consumers (37%) will
    share their dissatisfaction via social media networks.
--  Personalization is less highly valued in comparison to service and
    experience, meaning retailers are failing to understand how customers
    want to engage with them, but is defined in the context of targeted
    offers and information, based on their preferences, delivered to
    mobile devices (39%) and having access to a single shopping basket
    across channels (36%).
--  Mobile and social may not be preferential commerce channels just yet,
    but these are growing in importance, as detailed in relation to
    personalization and the use of social media networks for sentiment
    management, particularly within emerging retail markets.
--  The study demonstrates that consumers are demanding that this 'good
    for me' experience be delivered across multiple touch points, which
    offers considerable opportunities for retailers to differentiate from
    Amazon's online offering by developing strategies to better understand
    preferences, deliver more targeted personalization techniques and
    provide commerce anywhere.


Supporting Quotes

--  "Oracle recognizes that the pace of change in the global market place
    is unprecedented. The view we have is that customers are now in
    charge, demanding the provision of commerce anywhere, the benefits of
    the competitive market place and the latest technologies to enhance
    their shopping experiences. This is the age of the individual that
    wants every retail interaction to be 'good for me,' to be defined and
    dictated by 'my' preferences," said Mike Webster, Senior Vice
    President and General Manager, Oracle Retail.


Supporting Resources

--  Oracle Retail on Facebook, Twitter and YouTube
--  Oracle Retail International Blog
--  Oracle Insight-Driven Retailing Blog
--  Oracle Retail in the News
--  Oracle Retail Asset and Centralized Knowledge Portal
--  Oracle in Retail


About Oracle Retail
 Oracle provides retailers with a complete, open
and integrated suite of business applications, server and storage
solutions that are engineered to work together to optimize every aspect
of their business. 20 of the top 20 retailers worldwide -- including
fashion, hardlines, grocery and specialty retailers -- use Oracle
solutions to drive performance, deliver critical insights and fuel growth
across traditional, mobile and commerce channels. For more information,
visit our Web site at

    About Oracle in Industries
 Oracle industry solutions leverage the
company's best-in-class portfolio of products to address complex business
processes relevant to retail, helping speed time to market, reduce costs,
and gain a competitive edge.

    About Oracle 
 Oracle engineers hardware and software to work together in
the cloud and in your data center. For more information about Oracle
(NASDAQ: ORCL), visit

 Oracle and Java are
registered trademarks of Oracle and/or its affiliates. Other names may be
trademarks of their respective owners.


Greg Lunsford 

Beth Axon
JD Marketing

Copyright 2013, Marketwire, All rights reserved.


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