EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth With eDiets.com Merger

Tue Jan 15, 2013 6:51am EST

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EmergingGrowth.com Reports on As Seen on TV, Positioned for Growth With eDiets.com
Merger

MIAMI, Florida, January 15, 2013 /PRNewswire/ --

    EmergingGrowth.com, a leading digital financial media company, Reports on the As
Seen on TV, eDiets.com Merger. The discussion also Includes, Nutrisystem, Weight
Watchers, HSN Inc., ValueVision Media, and Medifast, Inc.  

    Feature your company on EmergingGrowth.com. Visit EmergingGrowth.com to find out
how.  

    As Seen on TV (OTCBB : ASTV) is a direct marketing company that identifies,
develops, and markets consumer products for global distribution. The company's primary
distribution channels are TV, Internet, and retail.  

    As Seen on TV is the creation of Kevin Harrington, a pioneer of the infomercial
industry and one of the original investors on the ABC television series Shark Tank.
Harrington created ASTV to capitalize off the experience of its management team.
Combined, it's been responsible for over 500 infomercials with revenues of more than $4
billion.  

    In a nutshell, inventors submit products for ASTV to review. If the product has
potential, the company obtains the marketing and distribution rights with the inventor
receiving royalties. The product is then marketed using direct response sales (such as
infomercials), live-shop TV venues QVC, HSN, Inc., (NASDAQ : HSNI), and a web based
outlet for the company, AsSeenOnTV.com  

    ASTV, with its huge amount of expertise, has the ability to generate buzz around
just about any kind of product. However, some products are better than others for truly
capturing the attention of the consumer.  

    That's exactly why the company recently entered into an agreement to merge with
eDiets.com  

    eDiets.com develops internet-based diet and fitness programs to consumers and
businesses. The company offers digital subscription-based plans according to an
individual's weight goals, food, and cooking preferences. Plus, it provides weight loss
oriented meal delivery services, along with interactive online information, communities,
and message boards.  

    eDiet's weight-loss programs are advantageous to consumers due to their personalized
nature. Essentially, the company offers end-to-end nutrition solutions strategically
tailored to meet specific goals for its customers.  

    Here's the thing...  

    Despite the popularity of weight loss programs, eDiets hasn't been able to reach the
heights of competitors such as Nutrisystem (NASDAQ : NTRI) or Weight Watchers (NYSE :
WTW). A large part of the company's issues were related to marketing. eDiet has
traditionally focused on print media, short-form TV spots, and the Internet to gain
customers.  

    In the end result, some of the company's immediate competitors are ValueVision Media
(NASDAQ : VVTV) and MediFast (NYSE : MED).  

    And while the official closing of the merger won't occur until sometime in the first
quarter of 2013, the companies wasted no time in getting started on an aggressive ad
campaign. In fact, ASTV and eDiet struck an agreement with famous musician CeeLo Green
(The Voice) to endorse the eDiets personalized weight loss plans.  

    Green will receive an initial fee and warrants to purchase shares of ASTV. The
license agreement is for two years, meaning CeeLo is incentivized to promote the product
as much as possible during the time frame.  

    Make no mistake; this is a huge deal for both ASTV and eDiet. The new, combined
company has the potential to produce explosive results. Just look at Nutrisystem and its
$400 million in revenue. Or, consider Weight Watcher's $1.8 billion in revenue to get an
idea of how huge the potential market is for weight loss products.  

    Moreover, ASTV has quite a bit more to offer in terms of products. After all, a
company like HSN has over $3 billion in sales. Clearly, there's a huge market for
direct-marketed products and services.  

    ASTV's merger with eDiet is a great fit for both companies and could very well
result in a breakthrough. Even better, it could be just the tip of the iceberg for
what's possible down the road.  

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