The One Show`s Top 10 Automobile Commercials from the Past 25 Years Announced at the 2013 Detroit Auto Show

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DETROIT--(Business Wire)--
The One Club, sponsors of the prestigious One Show awards, which recognize
creative excellence in advertising, today announced the top 10 automobile
commercials from the past 25 years at the 2013 North American International Auto
Show in Detroit.

Held in the new Cobo Atrium, the special presentation showcased and awarded the
10 best auto commercials, selected from over 60 award-winning entries and juried
by a panel of over 70 top advertising creatives and journalists.

"Historically, some of the best work in advertising has been created for
automotive clients," said Yash Egami, Editor-in-Chief at The One Club. "The
storytelling and production values of these 10 commercials shows creativity at
its finest. We`re honored to be a part of the Detroit Auto Show where we can
showcase some of the most memorable ads from the past 25 years."

Among the elite list of judges are: Jeff Goodby, Goodby, Silverstein & Partners;
Mark Tutssel, Leo Burnett Worldwide; Cliff Freeman, Cliff Freeman & Partners;
Andy Azula, The Martin Agency; Bob Barrie, Barrie D`Rozario Murphy; Andy
Fackrell, DDB New Zealand; Jean Jennings, Automobile Magazine; and advertising
legend George Lois.

The top 10 winners hail from a diverse group of innovative and popular ads such
as: Wieden+Kennedy's "Born of Fire" for Chrysler featuring rap artist Eminem,
Deutsch's Super Bowl favorite "The Force" for Volkswagen, the groundbreaking
"BMW Films" from Fallon.

Additionally, The One Club presented the public choice winner from Saatchi and
Saatchi Los Angeles and Toyota for their 2012 "Camry Reinvented" commercial. The
public choice was voted on by over 7,000 viewers on The One Club website.

The Top Ten Winners are as follows:

1. "Grrr" - Wieden+Kennedy/London and Honda - 2004

2. "Cog" - Wieden+Kennedy/London and Honda - 2003

3. "The Force" - Deutsch/Los Angeles and Volkswagen - 2011

4. "The Hire" - Fallon/Minneapolis and BMW - 2001

5. "Sheet Metal" - Goodby, Silverstein & Partners/San Francisco and Saturn -
2002

6. "Born of Fire" - Wieden+Kennedy/Portland and Chrysler - 2011

7. "Toys" - TBWA\Chiat\Day/Los Angeles and Nissan - 1997

8. "Lamp Post" - BMP DDB/London and Volkswagen - 1998

9. "Milky Way" - Arnold Worldwide/Boston and Volkswagen -1999

10. "Snow Covered" - Bozell Worldwide/Southfield and Chrysler/Jeep - 1994

For more information and to view the commercials visit: www.oneclub.org

About The One Club

The One Club, a non-profit organization, exists to champion and promote
excellence in advertising and design in all its forms. Founded in 1975, as part
of its mission to promote high standards of creative excellence, The One Club
produces the One Show, One Show Design, One Show Interactive and One Show
Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of
achievement in the advertising world. Its OneScreen Short Film & Video Festival
returned from a four-year hiatus in 2012.

In 1995, The One Club established an education department, dedicated to
fostering the creative talents of advertising students nationwide. The
department administers scholarships to outstanding students in advertising
programs at a variety of schools across the country and produces an annual
College Competition. As a part of this department, the award-winning One Club
Diversity Program conducts workshops, portfolio reviews and outreach to
multicultural students around the country.

Art & Copy, a documentary film produced by The One Club, won an Emmy Award after
appearing on PBS Independent Lens.

You can follow The One Club online at www.oneclub.org, on Facebook and at
Twitter.

Sunshine Sachs
Lainie Rosenthal, 212-691-2800
Rosenthal@sunshinesachs.com
Samantha Tannenbaum, 212-691-2800
Tannenbaum@sunshinesachs.com

Copyright Business Wire 2013