Aéropostale, Inc. and DoSomething.org Pair Up to Collect Jeans for 6th Annual "Teens for Jeans" Campaign

Tue Jan 15, 2013 11:15am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130115:nBw156218a

Teen Retailer and Organization Drive Campaign to Collect 1 Million Pairs of
Jeans To Help Fight Teen Homelessness
NEW YORK--(Business Wire)--
Aéropostale, Inc. (NYSE: ARO), a mall-based specialty retailer of casual apparel
for young women and men, and DoSomething.org, the largest U.S. organization for
teens and social change, today announced the launch of their sixth annual "Teens
for Jeans" campaign, which encourages teens to donate their denim. One in three
homeless people in the U.S. is under the age of 18 and the number one item that
young people request when they visit a homeless shelter is a pair of jeans. 

Today through February 10th everyone can participate by bringing gently worn
jeans, any size and brand, to Aéropostale or P.S. from Aéropostale stores in the
U.S., Canada and Puerto Rico. All donations will be distributed to local youth
community shelters. As a thank you, for each pair donated, Aéropostale will give
an additional 25% off a new pair of jeans, though no purchase is necessary. To
jump-start donations, Aéropostale is donating over 10,000 brand new pairs of
jeans for the campaign. 

"Aéropostale is committed to raising awareness about youth homelessness and we
are excited to launch the sixth year of Teens for Jeans," says Scott Birnbaum,
Senior Vice President of Marketing and Ecommerce at Aéropostale. "Last year we
collected over 1 million pairs, enough to outfit approximately two thirds of all
homeless teens. The campaign continues to build momentum and our sixth year is
poised to be even bigger." 

"In five years, DoSomething.org and Aéropostale have collected and donated over
2.5 million jeans," says Nancy Lublin, CEO and Chief Old Person at
DoSomething.org. "We are proud to partner with such a great brand to drive a
program that changes so many lives each year!" 

The campaign`s sixth year launched with a Public Service Announcement from
spokesperson Chloë Grace Moretz and a kick-off party in Los Angeles, CA. The
actress will reprise her role in Kick-Ass 2, set to release this June, and later
this year will star in the MGM remake of Carrie alongside Julianne Moore. 

"I am excited to be involved in such an important campaign," said Moretz.
"Donating even one pair of jeans is an easy way to boost a homeless teen`s
confidence. With every pair, you will make difference in someone`s life." 

Other celebrities supporting this year`s program include Bella Throne, Corbin
Bleu, and Boo Boo Stewart. In years past, Teens for Jeans has been supported by
awesome celebrities including Kristen Bell, Rachel Bilson, Hayden Christensen,
Chace Crawford, Julianne Hough, Demi Lovato, Justin Long, Matt Lanter and
Jessica Lowndes. 

In addition to store drop-offs, Aéropostale and DoSomething.org are encouraging
schools to take action by running collection drives. The school that collects
the most jeans will win a grand prize of $10,000, and Aéropostale school spirit
sweatshirts for the whole school. 

For more information, please visit www.teensforjeans.com or text `Jeans` to
38383. To view the PSA, please visit http://dsorg.us/tfjpsa2013 and
http://dsorg.us/tfj6year. 

About Aéropostale, Inc.

Aeropostale, Inc. is a primarily mall-based, specialty retailer of casual
apparel and accessories, principally targeting 14 to 17 year-old young women and
men through its Aeropostale stores and 4 to 12 year-old kids through its P.S.
from Aeropostale stores. The Company provides customers with a focused selection
of high quality fashion and fashion basics at compelling values in an innovative
and exciting store environment. Aeropostale maintains control over its
proprietary brands by designing, sourcing, marketing and selling all of its own
merchandise. Aeropostale products can only be purchased in Aeropostale stores
and online at www.aeropostale.com. P.S. from Aeropostale products can be
purchased in P.S. from Aeropostale stores and online at www.ps4u.com and
www.aeropostale.com. The Company currently operates 917 Aeropostale stores in 50
states and Puerto Rico, 78 Aeropostale stores in Canada and 100 P.S. from
Aeropostale stores in 20 states. In addition, pursuant to various licensing
agreements, our licensees currently operate 28 Aeropostale and P.S. from
Aeropostale stores in the Middle East, Asia and Europe. On November 13, 2012,
Aeropostale, Inc. acquired substantially all of the assets of online women's
fashion footwear and apparel retailer GoJane.com, Inc. Based in Ontario,
California, GoJane focuses primarily on fashion footwear, with a select offering
of contemporary apparel and other accessories. 

About DoSomething.org:

We love teens. They are creative, active, wired… and frustrated that our world
is so messed up. DoSomething.org harnesses that awesome energy and unleashes it
on causes teens care about. Almost every week, we launch a new national
campaign. The call to action is always something that has a real impact and
doesn`t require money, an adult, or a car. With a goal of 5 million active
members by 2015, DoSomething.org is one of the largest organizations in the US
for teens and social change. Join us at www.DoSomething.org. 

SPECIAL NOTE: THIS PRESS RELEASE AND ORAL STATEMENTS MADE FROM TIME TO TIME BY
REPRESENTATIVES OF THE COMPANY CONTAIN CERTAIN "FORWARD-LOOKING STATEMENTS"
CONCERNING EXPECTATIONS FOR SALES, STORE OPENINGS, GROSS MARGINS, EXPENSES,
STRATEGIC DIRECTION AND EARNINGS. ACTUAL RESULTS MIGHT DIFFER MATERIALLY FROM
THOSE PROJECTED IN THE FORWARD-LOOKING STATEMENTS. AMONG THE FACTORS THAT COULD
CAUSE ACTUAL RESULTS TO MATERIALLY DIFFER INCLUDE, CHANGES IN THE COMPETITIVE
MARKETPLACE, INCLUDING THE INTRODUCTION OF NEW PRODUCTS OR PRICING CHANGES BY
OUR COMPETITORS, CHANGES IN THE ECONOMY AND OTHER EVENTS LEADING TO A REDUCTION
IN DISCRETIONARY CONSUMER SPENDING; SEASONALITY; RISKS ASSOCIATED WITH CHANGES
IN SOCIAL, POLITICAL, ECONOMIC AND OTHER CONDITIONS AND THE POSSIBLE ADVERSE
IMPACT OF CHANGES IN IMPORT RESTRICTIONS; RISKS ASSOCIATED WITH UNCERTAINTY
RELATING TO THE COMPANY'S ABILITY TO IMPLEMENT ITS GROWTH STRATEGIES, AS WELL AS
THE OTHER RISK FACTORS SET FORTH IN THE COMPANY'S FORM 10-K AND QUARTERLY
REPORTS ON FORM 10-Q, FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THE
COMPANY UNDERTAKES NO OBLIGATION TO UPDATE OR REVISE ANY FORWARD-LOOKING
STATEMENTS TO REFLECT SUBSEQUENT EVENTS OR CIRCUMSTANCES.

Company Contact:
Aéropostale, Inc.
Kenneth Ohashi, 646-452-1876
Vice President, Investor & Media Relations
kohashi@aeropostale.com
or
Media Contact (Aéropostale, Inc.):
dkc
Christina Stejskal, 212-981-5135
christina_stejskal@dkcnews.com
or
Media Contact (DoSomething.org):
Sunshine Sachs
Lauren Kelcher Stevenson, 212-691-2800
kelcher@sunshinesachs.com

Copyright Business Wire 2013

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.